Agenda

Day 2 begins with breakfast and barista coffee!

Digital transformation and digital commerce are transforming B2B buyers and sellers into new and demanding online customers. In this session, Mark Brohan, Snr VP B2B and Marketing at Digital Commerce 360, will share digital customer trends and insights in B2B eCommerce and what they might mean for Australian businesses. A tour de force of a keynote to kick off day two.

Buyers are spending more online than at any point in history, and eCommerce drives a significant percentage of revenue for the average B2B company. At the same time, many B2B organizations still believe that eCommerce is an optional alternative to face-to-face meetings. They believe simple digital experiences can suffice, or eCommerce is only for repeat or low-value purchases.

There is an old adage that says it’s journey, not the destination that matters. But in the case of B2B marketing – it’s both. As customer expectations for B2B align more closely to what we expect in B2C, personalisation and consistent customer journeys have become non-negotiable. Hear how leaders in the B2B eCommerce space are tackling the challenge with real world examples, learnings and best practise. Additionally you’ll gain insights into brands that are using commerce technology in creative ways to build new revenue streams, driving growth and ultimately futureproofing their businesses. Join us to learn how you can too.

Learn how global and local B2B sellers are leveraging digital transformation to capture the long-tail, target key accounts and keep customers happy.

Take a break and refuel with morning tea.

We are on the brink of a structural change as businesses emerge from the pandemic and enter a radically different economic landscape. B2B buyers are now taking on the habits of B2C buyers, which has shaken some legacy business models and thought processes. B2B businesses can’t afford to sit on the sidelines as complacency will kill businesses. Hear from Shopify’s James Johnson what this new era of commerce means for B2B businesses and how brands are shifting to attract today’s B2B buyer

The 4Ps of marketing—product, price, place and promotion—have been a staple of retail planning for decades, and chances are they are already part of your business’s marketing strategy. But, in order to capture today’s digital-first buyers, brands need to lean into the 5th P of marketing—payments—to win B2B customer loyalty, stay competitive and increase revenue

Join us for the Poolside Reception.

Day 3 begins with breakfast and barista coffee!

Once the exclusive realm of small-ticket, long-tail purchases, B2B eCommerce is taking a central role in purchasing as more buyers recognize that online channels offer a simpler, more convenient way to conduct the core buying for their business. Over the past year, B2B online sales increased by double digits, with more than three-quarters of buyers now willing to spend $50,000 or more in a single transaction online. We’re entering the true “consumerisation” of the business buying experience.

In this new landscape, online B2B marketplace adoption has risen to the forefront, with buyers drawn to the wider assortment and convenience of marketplaces operated by trusted brands. In fact, in 2021, B2B marketplace sales grew 7.3x faster than B2B eCommerce sales. Looking forward, B2B marketplace sales are projected to grow at twice the rate of online, non-marketplace sales through 2025.

Discover how distributors and manufacturers can create a well-defined approach to marketplaces, keep B2B buyers at the epicentre of the business, and gain market share in the digital-first B2B landscape, in this session with ANZ B2B leader Metcash.

A crowd favourite, client-led round tables see leading Australian merchants moderate discussions of discovery and collaboration around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points and share success stories.

Take a break and refuel with morning tea.

Headless commerce is the uncoupling of the consumer experience and business processes, and is tippped to be the future of B2B eCommerce. However, with all the hype there can be lots of confusion.

Join James Horne, of Balance Internet, Sophie Stefanetti from CommerceTools, and Nick Bye from transformation consultancy TMX global as they bring clarity to this topic, and outline a roadmap for bringing Headless into your business.

Be crowned the Ultimate Networker and win a fabulous prize!