Iris Benedikt
Chapter Lead (Head of) Digital Performance Marketing
Air New Zealand
Iris is a marketing and product leader with extensive experience in various industries across New Zealand and Australia, and is currently a Chapter Lead (Head of) for Digital Performance Marketing at Air New Zealand.
She has a passion for innovation and transformation and believes the future of marketing lies in the integration of data and technology, as well as the empowerment of teams to deliver best-in-class communications. Iris is particularly interested in exploring the potential of artificial intelligence, machine learning and personalisation to enhance marketing performance and customer experience.
