Sinead Boucher

Stuff Group's Owner and Publisher, former journalist Sinead Boucher, bought the business from its Australian owners in 2020 and has since transformed the organisation from the bottom up, restructuring, replatforming and reshaping its large group of media brands. These include New Zealand's largest digital news website stuff.co.nz; daily and weekly digital and print brands including The Post, The Press, the Waikato Times and the Sunday Star-Times; premium magazines such as NZ House & Garden and NZ Gardener; the burgeoning Stuff Events business which owns Round the Bays and Central District Fieldays; and social media network Neighbourly. Stuff's Follow No One ethos is led by Sinead, a visionary and fearless leader who is deeply committed to journalism and having a positive impact on the lives of New Zealanders. She is on the board of the International News Media Association and chair of the New Zealand Publishers Association.