Robert Brittain

Robert Brittain is an independent marketing consultant and strategic advisor to CMOs, focused on enabling enterprise-wide marketing effectiveness capability. A published writer and speaker in his field, Robert is co-author of the “Advertising Effectiveness Rules” series of reports from the ACA Effectiveness Database with the globally renowned Peter Field. These include “Winning or Losing in a Recession”, “To ESOV and Beyond” and “Attention and Effectiveness”. Prior to becoming an independent marketing consultant Robert spent 20 years in client-side commercial roles including leading Marketing Effectiveness at ANZ Bank Banking Group and Marketing Analytics at Mondelez International across the Asia-Pacific region.