Modern Media Summit 24 - 26 July 2023
Gold Coast | Australia

2023 Modern Media Summit Australia Agenda

 

 

NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.

Day 3

26 July 2023

6:30AM - 8:50AM
8:50AM - 9:00AM
9:00AM - 9:35AM
9:35AM - 10:10AM
10:10AM - 10:45AM
10:45AM - 11:15AM
11:15AM - 11:40AM
11:40AM - 12:15PM
Adaptability in action

Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.

Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.

Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia Modern Media Summit.  Whatever you do, don’t miss it.

Investor-Advisor-Adventurer
Gus Balbontin
12:15PM - 12:30PM
12:30PM - 1:30PM

Day 1

24 July 2023

9:00AM - 12:00PM
Registration Opens
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
12:15PM - 2:00PM
12:30PM - 2:00PM
2:00PM - 2:10PM
Advertisers Business Connect check in
Advertisers make their way to the Ballroom to check-in and find their tables for Business Connect.
2:10PM - 2:20PM
Networkers Business Connect check in
Networkers make their way to the Ballroom to check-in and find their tables for their first Business Connect meeting.
2:20PM - 2:30PM
2:30PM - 4:30PM
Business Connect

Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.

4:30PM - 6:30PM
Free Time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:30PM - 7:00PM
7:00PM - 10:00PM

Day2

25 July 2023

6:30AM - 8:25AM
8:25AM - 8:30AM
8:30AM - 9:05AM
The 7 rules for media effectiveness

Day two opens with Robert Britain - consultant and advisor to CMOs who shares his marketing experience and insights, enabling enterprise-wide media effectiveness.

Robert is a published writer and has co-authored reports with Peter Field on advertising effectiveness. These reports include the "Advertising Effectiveness Rules" series from the ACA Effectiveness Database, covering topics such as recession strategies, share of voice optimization, and the relationship between attention and advertising effectiveness.

Robert's presentation will showcase his seven rules to help companies drive better business results through effective media strategies.

Independent Marketing Consultant
9:05AM - 9:30AM
9:30AM - 9:50AM
9:50AM - 10:20AM
10:20AM - 10:40AM
Breakout
10:45AM - 11:05AM
Breakout
11:10AM - 11:30AM
Breakout
11:35AM - 11:55AM
12:00PM - 12:25PM
12:25PM - 1:00PM
1:00PM - 5:00PM
Activity
5:00PM - 6:30PM
Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 9:30PM

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