Modern Media Summit 24 - 26 July 2023
Gold Coast | Australia

2023 Modern Media Summit Australia Agenda



NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.


Day 3

26 July 2023

6:30AM - 8:50AM

Day 3 begins with breakfast and barista coffee.

8:50AM - 9:00AM
9:00AM - 9:35AM
9:35AM - 10:10AM
10:10AM - 10:45AM
10:45AM - 11:15AM
Coffee Break
11:15AM - 11:40AM
Keynote | Social Commerce: Best Practices for Success
In today's digital age, social media has become a powerful tool for businesses to reach new customers, engage with their audience and ultimately increase sales. With the rise of social commerce and the growing influence of influencers, it is essential for brands to understand how to apply best practices for success. This breakout session will explore how to effectively use social media platforms for business, build engaging experiences, and leverage the power of influencers. From building trust with your audience to navigating data privacy concerns, this session will provide practical tips and strategies for driving success in the world of social commerce.
11:40AM - 12:15PM
Closing Independent Keynote | Adaptability in action

Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.

 Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.

 Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia Modern Media Summit.  Whatever you do, don’t miss it.

Gus Balbontin
12:15PM - 12:30PM
12:30PM - 1:30PM

Day 1

24 July 2023

9:00AM - 12:00PM
Registration Opens
12:15PM - 2:00PM
12:30PM - 2:00PM
2:00PM - 2:10PM
Advertisers Business Connect check in
Advertisers make their way to the Ballroom to check-in and find their tables for Business Connect.
2:10PM - 2:20PM
Networkers Business Connect check in
Networkers make their way to the Ballroom to check-in and find their tables for their first Business Connect meeting.
2:20PM - 2:30PM
2:30PM - 4:30PM
Business Connect

Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.

4:30PM - 6:30PM
Free Time
6:30PM - 7:00PM
7:00PM - 10:00PM
Welcome Dinner & Opening Independent Keynote

Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere. 

Opening Independent Keynote | Designing the future

Get ready for an incredible Opening presentation from Dr. Catriona Wallace, a leading expert on AI ethics and responsible metaverse development. As the author of "The AI Economy" and founder of the Responsible Metaverse Alliance (RMA), Dr. Wallace's work sheds light on the impact of AI on society and emphasizes the need for responsible development. The RMA promotes responsible development of the metaverse and virtual worlds. Don't miss this unique opportunity to gain insights into AI ethics and responsible metaverse development.

Founder of Responsible Metaverse Alliance


25 July 2023

6:30AM - 8:25AM

Day 2 begins with breakfast and barista coffee.

8:25AM - 8:30AM
8:30AM - 9:05AM
Independent Keynote | The 7 rules for media effectiveness

Day two opens with Robert Britain - consultant and advisor to CMOs who shares his marketing experience and insights, enabling enterprise-wide media effectiveness.

Robert is a published writer and has co-authored reports with Peter Field on advertising effectiveness. These reports include the "Advertising Effectiveness Rules" series from the ACA Effectiveness Database, covering topics such as recession strategies, share of voice optimization, and the relationship between attention and advertising effectiveness.

Robert's presentation will showcase his seven rules to help companies drive better business results through effective media strategies.

Independent Marketing Consultant
9:05AM - 9:30AM
9:30AM - 9:40AM
Quickfire | The Rise of Retail Media: Unlocking New Revenue Streams
Retail media has emerged as a game-changer in the advertising industry, with retailers offering brands access to their digital channels and centralizing data to develop sales and data sophistication. As a result, retailers are poised to capture up to A$1.2 billion in new revenue in the Australian advertising market over the next five years. The impact of these technological advancements on traditional supplier trade spends and media channels is significant, prompting brands to rethink their advertising strategies. This session will explore the latest trends and innovations in retail media, providing delegates with practical insights and solutions to capitalize on the opportunities presented.
9:40AM - 9:50AM
9:50AM - 10:20AM
Coffee Break

Tea and coffee is served.

10:20AM - 10:40AM
Breakout Session | Unleashing Marketing Innovation: Think Outside the Box!
This session is all about inspiring businesses to think differently about their marketing strategies. With innovation being essential in today's competitive marketplace, it's crucial to stay ahead of the curve and differentiate yourself from your competitors. By attending this session, you'll learn about new thinking and opportunities that are applicable today and discover how to attract new customers while retaining existing ones. With fresh insights and practical tips, you'll leave feeling empowered to unleash your marketing creativity and take your business to the next level!
10:45AM - 11:05AM
Breakout Session | Improving How We Measure Digital Marketing Success
Recent changes to privacy rules and the ending of third-party cookies are making it harder for digital marketers to measure how well their campaigns are doing. In this session, we'll look at how these changes affect the ways we measure digital marketing success and offer practical solutions to adapt to the new situation. We'll talk about new ways to track and target customers, and ways to change how we think about what makes a campaign successful. Join us to learn how to improve how you measure the success of your digital marketing campaigns.
Breakout Session | Data, Privacy, and Marketing: Navigating the Landscape
The landscape of data and privacy in marketing is constantly evolving, making it essential for marketers to stay up to date with the latest regulations and best practices. In this session, we'll provide practical advice and solutions for navigating this complex landscape. You'll learn about the importance of privacy and compliance, and how to incorporate them into your data-driven marketing strategies. Join us to discover the keys to successful marketing in the age of data and privacy.
11:10AM - 11:30AM
Breakout Session | Navigating the Evolving Consumer Landscape
In today's diverse and interconnected world, understanding cultural, demographic, and behavioural trends is essential for brands to succeed in modern media. Join us for a breakout session on how changing consumer behaviours and new media channels present both opportunities and challenges for brands. We'll explore innovative strategies for engaging audiences and gaining insights into how people interact with your brand through media experiences. Don't miss out on this insightful discussion about navigating the evolving consumer landscape.
11:35AM - 11:55AM
Breakout Session | Resource Squeeze: Innovative Solutions for the Media Industry
The media industry is facing a resource squeeze that is impacting its ability to produce high-quality content and engage audiences effectively. With limited resources, media companies are struggling to keep up with the fast-paced and ever-changing demands of the industry. As a result, there is a growing need for vendor solutions that can help alleviate these pressures and streamline operations. Join us to explore the latest technologies and strategies that can help you overcome these challenges and thrive in a competitive media landscape.
12:00PM - 12:25PM
12:25PM - 1:00PM
1:00PM - 5:00PM
Sailing in Paradise
Aboard your own private catamaran, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.

Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort and be amazed by such a picturesque backdrop.
Go Karting

Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!

The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.

Reserve your spot quickly and have the chance to take the ‘Winners Podium’.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.

Mixology Masterclass

Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.

Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.

Join your hosts for a nine hole Ambrose competition at RACV Royal Pines Resort.

In recent years the championship course underwent a complete re-design by renowned golf course architect, Graham Marsh.

Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.

The Royal Pines maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.
5:00PM - 6:30PM
Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 9:30PM
Poolside Dinner

Join us for the Gala Dinner by the poolside.

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