Agenda | iMedia Modern Media Summit AU

Day 3

Day 1

Day2

Day 3

26 July 2023

6:30AM - 8:50AM

Breakfast

Day 3 begins with breakfast and barista coffee.

8:50AM - 9:00AM

MC Opening Remarks

Yvonne Adele

Event Host and Official MC
iMedia

9:00AM - 9:35AM

Navigating a constantly changing Privacy and Data regulatory landscape

We all know that regulatory change is here. However, with a shifting landscape it’s often challenging for Brands to plot a safe course forward. In this session, Sarla Fernando - Head of Regulatory & Advocacy at ADMA, takes to the stage to explain just what you need to keep in mind when to navigating these privacy law developments and changes.

Sarla Fernando

Director of Regulatory & Advocacy
ADMA

9:35AM - 10:10AM

From passion to performance: maximising brand returns through fan engagement

A case study that takes you on a journey starting with a client's business goal and the specific problem they needed to solve. Join Nicki Kenyon, Director of Powered at Nine, as she showcases Nine's approach and strategic thinking in developing a solution tailored to the client's needs. Gain valuable insights as the client shares the remarkable results achieved through the implementation of Nine's innovative strategies and collaborative efforts.

Nicki Kenyon

Director of Powered
Nine Entertainment

10:10AM - 10:45AM

Advertisers led round tables

A crowd favourite: advertisers-led round tables has leading Australian retailers moderate open discussions around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points or share success stories.

10:45AM - 11:15AM

Coffee Break

Take a break and refuel with morning tea thanks to Insights Exchange.

11:15AM - 11:40AM

Navigating the Demographic Evolution: Future-Proofing Brands and Advertisers for Australia 2030

In a post-pandemic world, Australia is experiencing a social and work evolution. A shrinking population, the rise of artificial intelligence and a departure from traditional home ownership is making way for side hustles, experience-based purchases and hybrid working.

In this session, Nichola Quail, will share key findings and emerging trends from their May 2023 nationwide survey of 1500 everyday Australians. The findings of this consumer study provide a unique opportunity for media and brands to redefine their marketing communications strategies, and adapt to the changing landscape so they thrive in the new Australia.

Nichola Quail

Founder and CEO
Insights Exchange

11:40AM - 12:15PM

Adaptability in action

Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.

Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.

Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia Modern Media Summit. Whatever you do, don’t miss it.

Gus Balbontin

Investor-Advisor-Adventurer
Gus Balbontin

12:15PM - 12:30PM

Closing Remarks

Be crowned the Ultimate networker and win a fabulous prize!

Yvonne Adele

Event Host and Official MC
iMedia

12:30PM - 1:30PM

Closing the loop Lunch

The final lunch is designed to satiate any final questions and close the loop on the summit.

Day 1

24 July 2023

9:00AM - 12:00PM

Registration Opens

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.

12:15PM - 2:00PM

Advertisers Only Lunch | Transforming the Advertising Landscape: Multimedia Classification, CTV, and the Pursuit of Brand Safety in 2023

Media has evolved so quickly, rapidly cycling through 3 key ‘waves’ - analog and early digital media, connected media and data media. In our generation we have experienced leaps in media technology, like innovations in Web 2.0, social media and connected TV. Starting in the mid-2000s, it became free and easy for anyone to broadcast their opinion online. The internet exploded with content, with a significant amount of that content being unmoderated user generated content. Fast forward to 2020 and our consumption behaviour changed remarkably when faced with years of lockdowns with connected TV growth soaring 200 per cent. In fact, in Australia, 48% of people said they were spending more time watching TV, the second highest globally behind the UK (49%). So as marketers, how do we keep up with these rapid changes and the evolving landscape? What do we need to be mindful of? And how do we continue to make an impact and drive ROI? Learn all this and more with IAS and Publica.

Jessica Miles

Country Manager
Integral Ad Science

Christopher Mottershead

Commercial Director, APAC
Publica By IAS

12:30PM - 2:00PM

Networkers briefing lunch

Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia. Plus, ensure all meetings are scheduled for Business Connect.

2:00PM - 2:10PM

Advertisers Business Connect check in

Advertisers make their way to the Ballroom to check-in and find their tables for Business Connect.

2:10PM - 2:20PM

Networkers Business Connect check in

Networkers make their way to the Ballroom to check-in and find their tables for their first Business Connect meeting.

2:20PM - 2:30PM

Welcome and Opening Remarks

Ryf Quail

Managing Director, ANZ & SEA
iMedia

2:30PM - 4:30PM

Business Connect

Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.

4:30PM - 6:30PM

Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings.

6:30PM - 7:00PM

Pre Dinner Drinks

Network and mingle with delegates of the event ahead of the official opening remarks and welcome dinner.

7:00PM - 10:00PM

Welcome Dinner & Opening Independent Keynote

AI & the Metaverse: incredible yet risky!

In this presentation, Dr Catriona Wallace, AI & Metaverse expert, will discuss the current status of AI and the Metaverse, including the rise of Generative AI. Catriona will share the great benefits that these technologies will bring to all types of media and to our lives in general and she will also discuss the significant risks these unregulated platforms bring to individuals, organisations and humanity. Dr Wallace will share a model for Responsible and Ethical technology and show us how to step into being Ethical Leaders.

Dr Catriona Wallace

Founder of Responsible Metaverse Alliance

Day2

25 July 2023

6:30AM - 8:25AM

Breakfast

Day 2 begins with breakfast and barista coffee.

8:25AM - 8:30AM

MC Opening Remarks

Yvonne Adele

Event Host and Official MC
iMedia

8:30AM - 9:05AM

The 7 rules for media effectiveness

Day two opens with Robert Britain - consultant and advisor to CMOs who shares his marketing experience and insights, enabling enterprise-wide media effectiveness.

Robert is a published writer and has co-authored reports with Peter Field on advertising effectiveness. These reports include the "Advertising Effectiveness Rules" series from the ACA Effectiveness Database, covering topics such as recession strategies, share of voice optimization, and the relationship between attention and advertising effectiveness.

Robert's presentation will showcase his seven rules to help companies drive better business results through effective media strategies.

Robert Brittain

Independent Marketing Consultant

9:05AM - 9:30AM

The Future of TV

Join us for an insightful session as we explore the shifting TV landscape and its implications for advertisers in the future. During the session, we will share the insights from the Future of TV whitepaper, cover how consumers are reshaping the TV landscape, and explore the challenges advertisers face due to fragmented viewing habits and the increasing pressure to demonstrate ROI. Find out what these shifts mean for advertisers and uncover strategies to navigate the future of TV advertising.

Andy Cocker

Director, Business Development ANZ
The Trade Desk

9:30AM - 9:50AM

Reshaping the Advertising Landscape: How You Can Use Native Content To Influence Audiences More Effectively

Native content has a role in every brand's marketing mix, but the role it can play per brand can be very different. Luke Spano, Managing Director at Avid Collective, will explore the five archetypes of brands that leverage native content through use cases that bring these archetypes to life. Find out where your brand fits, and how you can use native content to achieve your marketing goals.

Luke Spano

Founder & Managing Director
Avid Collective

9:50AM - 10:20AM

Coffee Break

Take a break and refuel with morning tea thanks to Insights Exchange.

10:20AM - 10:40AM

Breakout

Programmatic Digital Out-of-Home — Where Are We Now?

Out of Home (OOH) is skyrocketing as one of the fastest-growing channels in the media industry, and a significant driver of this growth is programmatic OOH. In this session, Ben Baker will explore how programmatic OOH is shaping the advertising landscape and what lies ahead. Discover the strategies and innovations that have propelled programmatic OOH's success, and learn about the latest trends and the exciting opportunities it presents for marketers and agencies.

Ben Baker

Managing Director, APAC
Vistar Media

AI in Media: What Lies Ahead?

RTB House's local AI expert, Daniel Paull, with a background in media, data, analytics and technology takes you on a journey into the future of AI in the media landscape. Join us for an inspiring and captivating discussion where you will learn how this technology is currently used, how deep learning can answer many difficult questions and the future of AI in media. You will leave this session with a sense of excitement for the future and a passion to learn more.

Daniel Paull

Sales Enablement Specialist
RTB House

10:45AM - 11:05AM

Breakout

Creative, Context and Attention

The era of cookieless advertising is fast approaching and the industry is working hard to embrace the shift, looking to other promising technologies around which strategies can be built. Contextual advertising and attention technologies are both hot topics but, until now, have been seen as entirely independent disciplines. In this session, Karan Kent of Playground xyz will present the findings of a new piece of research that explores the relationship between creative, context and attention, and begins to uncover how that relationship might be leveraged to deliver better, more effective ad experiences.

Karan Kent

Head of Sales APAC
GumGum

Ghostbusters: the invisible problem haunting your campaigns

For too long, the likes of Facebook and Google have been gobbling up more budget from teams, while the quality of the campaign data degrades. Measuring ROI has become elusive and 34% of CMOs say they do not trust their marketing data at all.

Yet, there has never been more pressure on digital marketers to prove the value of every dollar spent on paid media. Something’s gotta give!

There’s a spooky problem that underpins today’s data loss. If the sound of 35% of campaign conversions and other analytics never being captured doesn’t frighten you - perhaps hearing that 12% of your media spend can never convert now will.

Join Tim Pointer for a deep dive into today’s data disruption - and the common misconceptions derailing teams. He’ll bust some myths, showcase insights from the world’s largest global dataset on this problem - and talk about how you can set your team up for success.

Tim Pointer

CEO & Co-Founder
RescueMetrics

11:10AM - 11:30AM

Breakout

How to take the lead in connected TV

The Australian TV landscape has fundamentally changed in the last 3 years. Viewing on a Connected TV has surpassed the traditional viewing of linear platforms, with the global & local streamers driving change at scale, and at pace. This session will talk to the trends that marketers and agencies need to focus on to reset their media spend and take advantage of this streaming revolution. Evidenced through the phenomenal growth of Kayo and Binge this presentation will provide you the program guide to lead in a Connected TV landscape.

Toby Dewar

Director of Customer Engagement
Foxtel Media

Harnessing the growth of gaming for brands

How can your brand level up and reach new heights with gamers? Join Scroll Media as they uncover the untapped potential of gaming advertising. Explore the latest ad spend trends and discover effective strategies for engaging with the gaming audience. Through real case studies, gain valuable insights into successful brand campaigns in the gaming space. Learn how to leverage the power of gaming advertising to captivate and connect with gamers. Don't miss this insightful session as Scroll Media shares the keys to unlocking brand success in the world of gaming.

Jane Ormsby

Managing Director
Scroll Media

Vanshika Gupta

Digital Manager
Zenith Media

Adam De Roma

Head of Sales Australia
Scroll Media

11:35AM - 11:55AM

Making Marketing Dollars Count: Speaking to the audiences that actually matter through high-quality data and AI

In a world saturated with content and ad impressions, it's crucial to focus on targeting the right people at the right time with the right message. Everyone’s talking about how using data-driven insights, personalisation and advanced targeting capabilities can help advertisers achieve phenomenal outcomes with their desired audiences, but how does this work in reality?

In a cluttered media landscape, relevancy-first media buying is the key to cutting through the noise and ensuring that marketing efforts are truly impactful and effective.

Join Daniel O’Connor as he touches on how AI can help marketers truly understand what their customers want, and create impactful advertising experiences based on data, not assumptions.

Daniel O'Connor

Commercial Director - Australia & New Zealand
Quantcast

12:00PM - 12:25PM

Fortune lies within

Retail media has been called digital advertising’s third big wave.

Led by grocery and retail businesses, monetisation of owned media channels is now generating significant revenues in Telco, Travel, Finance, Loyalty and Utility sectors as well. Jonathan will outline why this area is experiencing such rapid growth, just how valuable owned media is and how to go about valuing and unlocking your owned media ecosystem with examples from businesses around the world.

Jonathan Hopkins

Founding Partner
Sonder

12:25PM - 1:00PM

Quantifying the value of brand building

Investment in brand is critical as marketers and their agency partners navigate challenging, and ongoing, economic conditions. We know that when we invest in brand, the results are stronger and last longer, but how do we best commit to this approach given the challenges we all face? In this session a panel of marketing & media experts will consider the importance of quantifying the investment in brand and what tools are available to support these investment decisions.

Kim Portrate

CEO
ThinkTV

Robert Brittain

Independent Marketing Consultant

Nicki Kenyon

Director of Powered
Nine Entertainment

Jonny Cordony

Managing Director
Zenith Media

1:00PM - 5:00PM

Activity

Sailing in Paradise

Aboard your own private catamaran, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.

Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort and be amazed by such a picturesque backdrop.

Mixology Masterclass

Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.

Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.

Golf

Join your hosts for a nine hole Ambrose competition at RACV Royal Pines Resort.

In recent years the championship course underwent a complete re-design by renowned golf course architect, Graham Marsh.

Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.

The Royal Pines maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.

5:00PM - 6:30PM

Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings.

6:30PM - 9:30PM

Dinner

Join us for the Dinner in the Ballroom Foyer.

Day 3

Day 1

Day2

2023 Modern Media Summit Australia Agenda

NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.

Day 3

26 July 2023

Day 1

24 July 2023

Day2

25 July 2023

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