We all know that regulatory change is here. However, with a shifting landscape it’s often challenging for Brands to plot a safe course forward. In this session, Sarla Fernando - Head of Regulatory & Advocacy at ADMA, takes to the stage to explain just what you need to keep in mind when to navigating these privacy law developments and changes.
In a post-pandemic world, Australia is experiencing a social and work evolution. A shrinking population, the rise of artificial intelligence and a departure from traditional home ownership is making way for side hustles, experience-based purchases and hybrid working.
In this session, Nichola Quail, will share key findings and emerging trends from their May 2023 nationwide survey of 1500 everyday Australians. The findings of this consumer study provide a unique opportunity for media and brands to redefine their marketing communications strategies, and adapt to the changing landscape so they thrive in the new Australia.
Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.
Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.
Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia Modern Media Summit. Whatever you do, don’t miss it.
Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.
AI & the Metaverse: incredible yet risky!
In this presentation, Dr Catriona Wallace, AI & Metaverse expert, will discuss the current status of AI and the Metaverse, including the rise of Generative AI. Catriona will share the great benefits that these technologies will bring to all types of media and to our lives in general and she will also discuss the significant risks these unregulated platforms bring to individuals, organisations and humanity. Dr Wallace will share a model for Responsible and Ethical technology and show us how to step into being Ethical Leaders.
Day two opens with Robert Britain - consultant and advisor to CMOs who shares his marketing experience and insights, enabling enterprise-wide media effectiveness.
Robert is a published writer and has co-authored reports with Peter Field on advertising effectiveness. These reports include the "Advertising Effectiveness Rules" series from the ACA Effectiveness Database, covering topics such as recession strategies, share of voice optimization, and the relationship between attention and advertising effectiveness.
Robert's presentation will showcase his seven rules to help companies drive better business results through effective media strategies.
Native content has a role in every brand's marketing mix, but the role it can play per brand can be very different. Luke Spano, Managing Director at Avid Collective, will explore the five archetypes of brands that leverage native content through use cases that bring these archetypes to life. Find out where your brand fits, and how you can use native content to achieve your marketing goals.
Out of Home (OOH) is skyrocketing as one of the fastest-growing channels in the media industry, and a significant driver of this growth is programmatic OOH. In this session, Ben Baker will explore how programmatic OOH is shaping the advertising landscape and what lies ahead. Discover the strategies and innovations that have propelled programmatic OOH's success, and learn about the latest trends and the exciting opportunities it presents for marketers and agencies.
RTB House's local AI expert, Daniel Paull, with a background in media, data, analytics and technology takes you on a journey into the future of AI in the media landscape. Join us for an inspiring and captivating discussion where you will learn how this technology is currently used, how deep learning can answer many difficult questions and the future of AI in media. You will leave this session with a sense of excitement for the future and a passion to learn more.
For too long, the likes of Facebook and Google have been gobbling up more budget from teams, while the quality of the campaign data degrades. Measuring ROI has become elusive and 34% of CMOs say they do not trust their marketing data at all.
Yet, there has never been more pressure on digital marketers to prove the value of every dollar spent on paid media. Something’s gotta give!
There’s a spooky problem that underpins today’s data loss. If the sound of 35% of campaign conversions and other analytics never being captured doesn’t frighten you - perhaps hearing that 12% of your media spend can never convert now will.
Join Tim Pointer for a deep dive into today’s data disruption - and the common misconceptions derailing teams. He’ll bust some myths, showcase insights from the world’s largest global dataset on this problem - and talk about how you can set your team up for success.
The Australian TV landscape has fundamentally changed in the last 3 years. Viewing on a Connected TV has surpassed the traditional viewing of linear platforms, with the global & local streamers driving change at scale, and at pace. This session will talk to the trends that marketers and agencies need to focus on to reset their media spend and take advantage of this streaming revolution. Evidenced through the phenomenal growth of Kayo and Binge this presentation will provide you the program guide to lead in a Connected TV landscape.
How can your brand level up and reach new heights with gamers? Join Scroll Media as they uncover the untapped potential of gaming advertising. Explore the latest ad spend trends and discover effective strategies for engaging with the gaming audience. Through real case studies, gain valuable insights into successful brand campaigns in the gaming space. Learn how to leverage the power of gaming advertising to captivate and connect with gamers. Don't miss this insightful session as Scroll Media shares the keys to unlocking brand success in the world of gaming.
In a world saturated with content and ad impressions, it's crucial to focus on targeting the right people at the right time with the right message. Everyone’s talking about how using data-driven insights, personalisation and advanced targeting capabilities can help advertisers achieve phenomenal outcomes with their desired audiences, but how does this work in reality?
In a cluttered media landscape, relevancy-first media buying is the key to cutting through the noise and ensuring that marketing efforts are truly impactful and effective.
Join Daniel O’Connor as he touches on how AI can help marketers truly understand what their customers want, and create impactful advertising experiences based on data, not assumptions.
Retail media has been called digital advertising’s third big wave.
Led by grocery and retail businesses, monetisation of owned media channels is now generating significant revenues in Telco, Travel, Finance, Loyalty and Utility sectors as well. Jonathan will outline why this area is experiencing such rapid growth, just how valuable owned media is and how to go about valuing and unlocking your owned media ecosystem with examples from businesses around the world.
Investment in brand is critical as marketers and their agency partners navigate challenging, and ongoing, economic conditions. We know that when we invest in brand, the results are stronger and last longer, but how do we best commit to this approach given the challenges we all face? In this session a panel of marketing & media experts will consider the importance of quantifying the investment in brand and what tools are available to support these investment decisions.
Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.
Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.
Delegates can use this time to refresh, check-in with work and explore the surroundings.