Day 3 begins with breakfast and barista coffee.
Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.
Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.
Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia Modern Media Summit. Whatever you do, don’t miss it.
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Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.
Network and mingle with delegates of the event ahead of the official opening remarks and welcome dinner.
Welcome Dinner
The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
Opening Independent Keynote | Designing the future
Get ready for an incredible Opening presentation from Dr. Catriona Wallace, a leading expert on AI ethics and responsible metaverse development. As the author of "The AI Economy" and founder of the Responsible Metaverse Alliance (RMA), Dr. Wallace's work sheds light on the impact of AI on society and emphasizes the need for responsible development. The RMA promotes responsible development of the metaverse and virtual worlds. Don't miss this unique opportunity to gain insights into AI ethics and responsible metaverse development.
Day 2 begins with breakfast and barista coffee.
Day two opens with Robert Britain - consultant and advisor to CMOs who shares his marketing experience and insights, enabling enterprise-wide media effectiveness.
Robert is a published writer and has co-authored reports with Peter Field on advertising effectiveness. These reports include the "Advertising Effectiveness Rules" series from the ACA Effectiveness Database, covering topics such as recession strategies, share of voice optimization, and the relationship between attention and advertising effectiveness.
Robert's presentation will showcase his seven rules to help companies drive better business results through effective media strategies.
Tea and coffee is served.
In a world saturated with content and ad impressions, it's crucial to focus on targeting the right people at the right time with the right message. Everyone’s talking about how using data-driven insights, personalisation and advanced targeting capabilities can help advertisers achieve phenomenal outcomes with their desired audiences, but how does this work in reality?
In a cluttered media landscape, relevancy-first media buying is the key to cutting through the noise and ensuring that marketing efforts are truly impactful and effective.
Join Daniel O’Connor as he reveals first-hand insights from the latest Quantcast Advertising State of Play report, and touches on trends that are influencing consumer buying behaviour.
Marketers will learn how to create relevant advertising experiences that can:
• improve engagement and conversion rates
• enhance the overall brand experience, and
• foster deeper connections with audiences that have the highest potential to become loyal customers or advocates
How can your brand level up and reach new heights with gamers? Join Scroll Media as they uncover the untapped potential of gaming advertising. Explore the latest ad spend trends and discover effective strategies for engaging with the gaming audience. Through real case studies, gain valuable insights into successful brand campaigns in the gaming space. Learn how to leverage the power of gaming advertising to captivate and connect with gamers. Don't miss this insightful session as Scroll Media shares the keys to unlocking brand success in the world of gaming.
Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!
The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).
The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.
Reserve your spot quickly and have the chance to take the ‘Winners Podium’.
Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.
Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.
Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
Join us for the Gala Dinner by the poolside.
