8 August 2022
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
Online Retail Summit kicks off with Brian Vella, Managing Partner of AKQA, and the Founder and CEO of FlightBoard, David Trewern, discussing what it takes to create create an innovative company. AKQA has partnered with some of Australia’s largest companies to bring innovative experiences to life for brands such as Bunnings, Nissan, BMW, Mecca, NAB, Optus, HESTA, Bridgestone Tyres and Blackmores. Join us for what promises to be a very interesting session.
Retailers make their way to the Ballroom to check-in and find their tables for Business Connect.
Networkers make their way to the Ballroom to check-in and find their tables for their first Business Connect meeting.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
Imagine starting an AFL team with no funding, no coach and no experience. It takes a strong woman who’s not afraid to break all the rules to tackle a task this insurmountable. It takes Amna Karra-Hassan.
The Founder and President of the Auburn Giants Australian Football Club, Amna has pioneered programs for women of minority communities in Western Sydney. As a woman and a Muslim, her road to greatness wasn’t an easy one. But Amna derives her strength from adversity and uses her influence to change the conversation on intersectionality, inclusion and gender parity.
An active leader in the community, she’s also worked for the Australian Federal Police and previously served on numerous government boards. Amna’s presentation style is candid and cheeky - a true inspiration with a wicked sense of humour. She pulls no punches and says it like it is and will engage you at every level, opening your eyes to what can be done when everyone says that it can.
Welcome Dinner | Brought to you by Marketplacer
The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
9 August 2022
Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with.
What’s next? The most compelling engagement is delivered by solving customers pain points. True transformation goes beyond just meeting needs and wants. It is delivering unforgettable experiences with excellence, innovation and authenticity.
In this keynote, Juanita will talk explore the key trends impacting retail experience, what excellence looks like and what you need to be considering to success in this hyper-competitive landscape. This should be exciting as she shares her insights peppered with international experiences right off the back of her recent 3 -week retail tour through Europe.
The WPP Secrets & Lies reports set out to measure the difference between the things we say out loud and the things we really think. If we can uncover how Australians genuinely behave, our clients’ brands will have a far greater chance of targeting their audiences successfully. This is especially true of Online Retail. Our emotions and how they lead us to buy, versus the pragmatist in all of us that keeps us level-headed. In chapter 6 we’ve added an additional series of questions focused specifically on shopping technology and what all of this means for Australia’s biggest businesses and brands. Rose Herceg, President Australia & New Zealand WPP
Established in 1982 with the launch of Reebok, True Alliance is now one of the largest retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands in the Australian and New Zealand markets. Join us in this session where Jamie and Noel discuss how they overcame challenges presented by todays shopper and enhance the customer experience.
Brands that enjoy a position of power in the marketplace are bound to be toppled by new brands that offer unique value and relevance to their audience.
In this session Cameron Douglas CEO of Videopro Group talks with Nigel Poole CEO of Matter Design & Digital about how a sound business model and ecommerce strategy lay the foundation for the power brands of the future.
Become the champion of change your business needs. Communicating the value of bringing your business into the experience economy requires a persuasive case and the insight to pivot or iterate in response to rapid market changes. Empowered buyers and customers are in control and expect a digital-first relationship. Learn from the best as Adobe’s Digital Strategy Lead for Retail & Travel has an honest fireside chat with Tez Osman from Linen House who “designed their own digital destiny” with impressive results but not without some challenges. In this session, Sheerien recaps the case for change, before getting Tez to share his tips on how to accelerate your digital capability to connect commerce experiences and drive growth.
It’s no secret that social sells. In this session learn how to create the ultimate user journey and turn any social channel into a shoppable storefront. Activate influencers and leverage UGC in ways you couldn’t have imagined. How to optimize e-commerce for discovery with a new breed of social marketing tools.
Join Kate Musgrove (MD APAC) and Matt Jones (Head of Digital at Country Road Group) as they discuss key solutions to connect with shoppers and enable them to shop anywhere online.
Any good investor knows that diversification is key to maintaining sustained growth. In other words, "don't put all your eggs in one basket." The same principle applies to marketing. Just because something works today, doesn’t mean it’s going to work tomorrow. So how can marketers mitigate their risk?
Join us as we discuss how a diversified partnership program can drive reliable customer acquisition and revenue growth for your business
In this session, Total Tools’ eCommerce Manager, Brandon Soo, will share how Total Tools delivered a more unified customer experience by bridging offline and online data. He will demonstrate, step-by-step, how Total Tools built a single customer view capable of amplifying personalisation across channels in real time.
In this session, Brandon will discuss: The challenges Total Tools was trying to solve (breaking down data barriers across teams, bridging online and offline data, achieving true 1:1 personalisation)
How, from an operational standpoint, they resourced and structured teams, got business buy in and adopted a marketing-led approach Total Tools’ approach to delivering a more personalised, omnichannel customer experience - right product, right customer, right time, right channel
Key wins and outcomes
For years, Akeneo’s mantra has emphasised that better product experience results in better customer experiences, and the research tends to agree. In our 2022 Global B2C Survey, 66% of respondents informed us that they would cease buying from a brand due to a bad product information experience. With more and more retailers shifting online to conduct their research and make purchases, Product Experience Management (PXM) has never been more important. In this session, join Myer’s Elle Green and Akeneo’s Rodger Yasmine as they sit down to discuss Myer’s PXM journey and how it has helped to support and shape their digital transformation initiatives
'Meshki is Farsi for black’. The Australian brand, founded by two Persian woman has now gone international, blossoming into the globally recognised e-commerce brand that women from Sydney to Hollywood adore. Join an open and honest conversation with Emily Elvey, Customer Experience Manager, Meshki who brings to life provocative opinions about customer experience and the reality of global retailing.
You will walk away with a new perspective, giving you the foundation to have meaningful conversations in your own business, as well as practical tactics to better leverage your tech stack and drive more meaningful experiences for your customers.
Join Optimizely, Electrolux, and Niteco as they band together and share their experience of how Electrolux continues to adapt in an ever-changing landscape, following the pandemic. As a multi-region, multi-branded organisation, that holds a multi-architecture technology stack, Electrolux has had to support the shift towards Direct to Consumer (D2C) sales. And for an organisation that was primarily B2B, complexities and challenges were everywhere.
By partnering with Optimizely as their eCommerce platform of choice and Niteco as a solution partner, Electrolux were able to successfully roll out multiple eCommerce sites in a short period of time. This ranged from B2C, B2B and B2E for multiple markets and countries across Australia, New Zealand and Asia. Not only was the launch of multiple websites successful, the customer and back-office experiences have significantly improved! Hear from Shraddha Karapurkar, IT Senior Lead APAC/MEA at Electrolux as she dives into how the organisation has worked with agility and shifted to keep up with the new and changing world, the challenges they have faced along the journey, and the outcomes of putting customer experience first every time.
The driving forces of direct-to-consumer (DTC) strategies, hyper-personalised shopping experiences, and the convergence of media and commerce have defined a new age of customer experience, and shifted how retailers attract, retain and retarget consumers.
In this session, Brightcove and Overdose will discuss why every retailer should act like a media company. From how content is created, through to distribution and monetization, retailers are emerging as the ‘new’ media company by uncovering new ways to create differentiated and personalised customer experiences, and leverage owned media properties for consumer engagement and deliver revenue.
Come and join dotdigital for a fun and engaging “Cook & Giggle” afternoon that will certainly have you “cooking up a storm” whilst enjoying a fun-filled afternoon of gourmet delights.
Take part in an interactive cooking class held at the Sheraton Grand Mirage Resort. This Masterclass will show you how easy and fun cooking and barbequing can be.
Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!
The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).
The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.
Reserve your spot quickly and have the chance to take the ‘Winners Podium’.
Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.
Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.
Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.
Feel the rush and freedom of skydiving without having to jump out of a plane at iFLY Indoor Skydiving! You'll be flown in the air by huge fans, creating a wall-to-wall airflow that gives you the same feeling as skydiving from 14,000 ft-. Finish the experience with some drinks and nibbles at the Surfers Pavilion.
Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.
Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.
Join your hosts for a nine hole ambrose competition at The Glades Golf Club, one of Australia’s most prestigious resort golf courses.
Designed by champion Australian golfing icon Greg Norman, the course is typical of his trademark aggressive layouts offering golfers the best challenging round of golf within visually stunning surrounds.
Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.
The Glades Golf Club maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.
You will take part in a 3-hour paint and sip experience located on level 2 of Skypoint, allowing you to brush up on your artistic skills.
Up to 5 artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas. Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!
You will have the opportunity to engage in discussion, take part in a creative and fun activity, as well as enjoy a selection of wine and nibbles to fuel your creative minds.
10 August 2022
Day three starts with a cracker as eCommerce expert Paula Mitchel, Digital General Manger at Freedom Furniture shares her candid take on successes, failures and what she has learnt along the way.
Paula champions the role that digital plays in the overall customer journey and is responsible for delivering exceptional omni-channel experiences from customer acquisition all the way through to the fulfilment. She is passionate about building and developing high performing teams and being able to share her experience and learnings with them. Her belief that good business is all about people, relationships, and collaboration along with hard work means that this is a fire side chat not to be missed.
Even with the rapid success and widespread growth of eCommerce there are still many Payment challenges that are a handbrake to revenue growth.
Join Callum Juniper, Business Development Director for WorldPay and a payments veteran, with over 20 years of experience navigating the world of payments, as he shares four practical payment tactics that will boost your conversion, grow your market, and help you stay ahead of your competition.
Wondering how to set up your business for success in the coming year? It all starts with leveraging the overlooked, seriously-profitable strategies in SEO. Based on insights from 1000+ winning campaigns, this session will cover the implementation of impactful SEO tactics that help further brand awareness, consumer engagement and outshine the competition.
After this session, you’ll be able to:
Adapt your search strategy for industry changes in 2022 and beyond
Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
Find the “quick wins” of proven SEO tactics to apply first and outshine the competition
With card-not-present fraud on the rise, and spiking during the holiday season, it can have a devastating impact on revenue, inventory availability, brand image, and customer experience. Because there’s no greater gift to a fraudster than a merchant trying to get through the larger order volumes.
Join Ekata for a discussion into how your business can come out on top this holiday season. Learn the key fraud challenges that occur during peak sales season, how to strategically mitigate fraud while providing a seamless customer experience, and why data enrichment is so important
Starting in the late 90's and continuing for over a decade, TV - Music - Movies - Newspapers - Magazines - Books and other Media Industry players endured a level of disruption and change that had not been seen since the industrial revolution a few centuries earlier. It’s very likely that your industry and business is muscling through similar challenges right now Gus will deliver a presentation focused on the adaptability required to chase an ever changing customer. These are lessons learnt over decades of market disruption and business transformation in a variety of industries. His lessons are full of common sense and easy to implement immediately. His presentation is relevant to all size businesses from all industries, private and public as it focuses on simple yet powerful concepts of change, adaptability, transformation, technology and innovation and how we can easily forget the customer and focus our efforts on the business instead.
Let Gus take you behind the scenes to understand what companies did right and wrong during these decades of unparalleled change. The lessons he shares can be applied to all modern business and individuals facing market shifts and the relentless pace of technology. He is candid and full of energy. He will make you laugh hard and equally think deeply about the puzzles of running a business. His common sense will disarm you and his practical approach will leave you with a smile. The perfect end for iMedia Online Retail Summit.
The final lunch is designed to satiate any final questions and close the loop on the summit.