The only real problem in retail is what to do next! We’ve all been through a lot in the last few years, and whilst 2022 promises to be more predictable, we all know that retail has changed forever. Today, retailers need to double down on their competitive advantage to succeed in this new normal.
Today’s new normal see people returning to stores but with a newfound love of online; established retailers are fighting back and have embraced digital, our data-enriched customers are changing their behaviours and expectations at lightning speed, and Boardrooms are looking for us to lap last year’s eCom sales boom.
2021 was all about digital transformation, 2022 focused on differentiation and how we succeed in this new normal.
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