2023 Online Retail Summit: Pure Play Advisory Board

Luke James

Chief Operating Officer

Luke James knows that successful company operations rely on more than proven processes. True success is achieved when internal operations become the vehicle for delivering outstanding customer outcomes. As Chief Operations Officer for NPFulfilment, Luke is dedicated to creating operational efficiency and process excellence that enables customers to fulfill orders faster and drive memorable post-purchase shopper experiences. He holds 20+ years of experience with retailers and suppliers across multiple industries, including THE ICONIC, eBay, DHL Supply Chain, Toll Global Express, and online alcohol retailer, BoozeBud. Luke is passionate about continuous improvement initiatives that help customers to cement their competitive advantage and realise greater value.