If you are looking for a way to increase your online sales without spending more on marketing, then this master class is for you! This CRO master class starts with three surprising case studies which resulted in over a million dollars in additional online sales. It then breaks down the gold standard process for Optimisation so that you can do the same. The CRO Master class will cover; CRO fundamentals, Customer research, Strategy, Testing, and Reporting.

This session will conclude with an open Q&A session, the top 3 Optimisation tests to run in 2023.

In a rapidly evolving digital landscape, businesses have the opportunity to create meaningful impact while driving their bottom line. Join us for an insightful session as we explore how purpose-driven commerce can transform online retail. Through the lens of I=Change, a trailblazing social impact platform, we'll uncover the potential of integrating charitable giving into the checkout process. Discover how small actions during online purchases can empower customers, build authentic brands, and make a significant difference in the world. Get inspired by real-life impact stories, gain practical strategies for engaging customers in the giving journey, and explore the future of purpose-driven commerce. It's time to unleash the power of your online business for positive change.

For too long, the likes of Facebook and Google have been gobbling up more budget from teams, while the quality of the campaign data degrades. Measuring ROI has become elusive and 34% of CMOs say they do not trust their marketing data at all.

Yet, there has never been more pressure on digital marketers to prove the value of every dollar spent on paid media. Something’s gotta give!

There’s a spooky problem that underpins today’s data loss. If the sound of 35% of campaign conversions and other analytics never being captured doesn’t frighten you - perhaps hearing that 12% of your media spend can never convert now will.

Join Tim Pointer for a deep dive into today’s data disruption - and the common misconceptions derailing teams. He’ll bust some myths, showcase insights from the world’s largest global dataset on this problem - and talk about how you can set your team up for success. 

Conquering global markets is impossible without the power of localisation. Uncover how to effectively identify, land and expand across global markets through addressing every touchpoint of your global customer – from global marketplace optimization, digital marketing, cultural adaptation to ensuring you stay true to your core brand voice whilst keeping in mind unique international customer preferences.

Learn how important true ‘personalisation’ is when it comes to speaking your international customer’s language – and how to navigate the inevitable challenges that come with it. Join this session with Modibodi’s Global Marketplace Manager Sabrina Lee and TransPerfect’s Stephanie Rogers, to explore how to ensure an accelerated path to international success. 

Join us for this highly anticipated session from the leaders in eCommerce team training and transformation, MI Academy where you’ll discover how to Revolutionise your Marketing Operations and the pathway to building marketing maturity. 

Gain insight on over 24 months of research backed by 100’s interviews of eCommerce marketing teams, founders, and industry experts who have shared their insights and data on how their marketing operations work or don’t and what it takes to streamline your marketing operations to gain your time back a scale faster than ever. 

Gain knowledge and practical strategies to optimise your marketing operations and achieve outstanding business results. 

Key Takeaways: 
1. Unlocking Efficiency: Discover how implementing a Marketing Operations model can streamline processes, enhance collaboration, and maximise productivity within lean marketing teams. Explore techniques to eliminate bottlenecks, automate, and foster a culture of continuous improvement. 

2. Harnessing Customer Data Intelligence: Learn how to leverage the power of data analytics to drive informed decision-making, optimise marketing strategies, and achieve remarkable customer experience. Explore the exact practices that enable data-driven marketing practices, resulting in higher conversion rates and better ROI. 

3. Scaling Growth: Gain invaluable insights into scaling marketing operations effectively, even with limited resources. Explore strategies to overcome common challenges faced by lean marketing teams, such as resource allocation, talent acquisition, and budget optimisation. Learn how to align your marketing goals with overall business objectives and leverage practices to drive sustainable growth.