2023 Online Retail Summit: Pure Play Advisory Board



Lydia Bertini


Head of Customer & People
Miss Amara

As Head of Customer and People for Miss Amara, Lydia sees her role as ensuring the Miss Amara experience is best-in-class for customers and employees alike. Since joining Miss Amara in May 2020, she has implemented foundational people initiatives such as paid parental leave, as well as establishing Miss Amara’s Trade and Commercial division, and growing their Free Styling offering.