Tru Rating
TruRating was born in early 2013 when I began to notice how influential online review sites were becoming and the make or break role they were playing for many businesses. I was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like. As I talked to businesses it became clear that they were desperate for a way to get reliable feedback representing how the majority of their customers really felt. From the other side, whenever I asked people they said they’d be more than happy to give their views, they simply wanted a quick and easy way to do so. Taking this into account, we set out to build a point-of-sale