As Head of Delegates for iMedia, Sonia plays a central role in shaping the senior executive communities that attend our Summits across Australia, New Zealand, and Southeast Asia. Her focus is simple and strategic: ensuring the right people are in the room to spark meaningful conversations, share insights, and build lasting commercial relationships. Sonia carefully scopes, qualifies, and invites senior leaders from retail, marketing, and digital to participate in iMedia’s events. With a strong understanding of industry trends and the challenges modern brands face, she curates audiences that are relevant, diverse, and highly engaged. She also manages iMedia’s Advisory Boards—identifying prospective members, coordinating communications, and supporting the development of content that reflects what executives care about most. Her work ensures that every Summit is grounded in real market priorities and attended by decision-makers who add genuine value to the experience. Known for her professionalism, warmth, and attention to detail, Sonia is instrumental in building the communities that make iMedia’s events so impactful.
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