Luca is the Associate Director of Business Development at The Trade Desk. He leads the Brand Direct team in Victoria and South Australia with a primary focus on educating brands on how they can drive better outcomes with programmatic advertising on the open internet.
Luca works closely with clients to enhance marketing effectiveness, ensuring they optimise their spend to achieve desired business outcomes through their marketing strategies. With over a decade of experience in digital advertising, Luca is well versed in various functions and businesses across the Adtech ecosystem.
He has a strong passion for data-driven advertising and the opportunities it presents to marketers in an ever-evolving digital landscape.