With over a decade of experience in E-Commerce and Business Development across diverse markets, Paul has held leadership roles driving digital transformation and commercial growth across the retail landscape. His strategic acumen and deep understanding of omnichannel commerce have enabled him to deliver impactful results across multiple regions and categories.
Paul is currently the Regional Head of E-Commerce & Business Development at HUGO BOSS, where he leads the end-to-end digital strategy, online sales performance, customer experience, and marketplace expansion. He works closely with cross-functional teams to optimize digital platforms, enhance operational efficiency, and accelerate growth across key markets.
Paul’s leadership has been instrumental in launching new digital capabilities, improving operational efficiency, and driving customer-centric Omnichannel innovation across Australia and the South-East Asia Pacific region.
