A global digital strategist with 15 years of skin in the game, Angie McAlindon specialises in turning digital transformation into a competitive advantage. Currently a CX & Marketing Consultant at Salesforce, Angie’s career spans two continents and some of the world’s most recognisable brands, including Lyre’s Spirit Co, Ted Baker, and L’Occitane.
Angie’s philosophy is simple: profitability follows the customer. By blending the storytelling flair she honed at Ted Baker with the data-driven rigor of an omnichannel veteran, she helps brands co-create future visions that are as impactful as they are scalable.