Charli leads a capable team to drive the end-to-end omnichannel strategy across the business. Operating at the intersection of customer, product and technology, Charli is responsible for driving enterprise-wide growth through customer-led experience, platform evolution and commercial optimisation.
With over a decade of experience in customer and digital, Charli has built a reputation for translating insight into measurable commercial outcomes at scale. She has led large cross-functional teams spanning product, design, analytics and customer insights, delivering significant revenue growth through optimisation, personalisation and platform transformation.
Charli is passionate about aligning organisations around clear priorities, simplifying complexity, and building high-performing teams that deliver both customer and commercial impact.
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