Frazer Adnam is a technology and growth executive who has spent his career at the intersection of retail, digital, and enterprise software. What sets him apart is a career deliberately built across both sides of the table, leading digital acceleration and customer growth programs inside some of Australia's largest retailers, while weaving in senior leadership roles at enterprise SaaS vendors deploying technology solutions into the country's most notable brands.
On the retailer side, Frazer has been a hands-on architect of digital transformation, building and scaling the marketing technology, CRM, and customer growth programs that drive meaningful commercial outcomes. He was among the early marketing leadership at Afterpay, leading CRM and lifecycle marketing through the company's explosive growth, and held a similar role at Deliveroo during its Australian expansion. He later led marketing at Kmart, building high-performing customer growth functions at a scale few practitioners ever experience.
Frazer now serves as Chief Revenue Officer at Insightech, a digital experience analytics platform helping enterprise brands understand and optimise customer behaviour online. He also holds advisory roles across a number of Australia's fastest-growing startups, bringing hands-on commercial and technology leadership to founders navigating growth, product-market fit, and scale.
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