Future of Marketing Summit 4 - 6 September 2023
Gold Coast | Australia

2023 Agenda


NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.


Day 1

4 September 2023

9:00AM - 12:00PM
Delegate Registration

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities. Hotel check in guarantee from 3pm.

12:15PM - 2:00PM
12:30PM - 2:00PM
2:00PM - 2:10PM
Marketers Business Connect check in
Marketers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 2.30pm.
2:10PM - 2:20PM
Networkers Business Connect check in
Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 2.30 pm.
2:20PM - 2:30PM
2:30PM - 4:30PM
Business Connect

Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to float topline objectives and explore synergies. Delegates are required to request and confirm these meetings prior to the summit.

4:30PM - 6:30PM
Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 7:00PM
Pre Dinner Drinks
7:00PM - 10:00PM

Day 2

5 September 2023

6:30AM - 8:25AM
Day 2 begins with breakfast and barista coffee!
8:25AM - 8:30AM
8:30AM - 9:05AM
Opening Independent Keynote | The 7 rules for media effectiveness

Day two opens with Robert Britain - consultant and advisor to CMOs who shares his marketing experience and insights, enabling enterprise-wide media effectiveness.

 Robert is a published writer and has co-authored reports with Peter Field on advertising effectiveness. These reports include the "Advertising Effectiveness Rules" series from the ACA Effectiveness Database, covering topics such as recession strategies, share of voice optimization, and the relationship between attention and advertising effectiveness.

 Robert's presentation will showcase his seven rules to help companies drive better business results through effective media strategies.

Independent Marketing Consultant
9:05AM - 9:30AM
9:30AM - 9:40AM
9:40AM - 9:50AM
9:50AM - 10:20AM
Coffee Break

Tea and coffee is served!

10:20AM - 10:40AM
10:45AM - 11:05AM
11:10AM - 11:30AM
Breakout Session
Breakout Session
Breakout Session
11:35AM - 11:55AM
Breakout Session
Breakout Session
Breakout Session
12:00PM - 12:25PM
12:25PM - 12:35PM
12:35PM - 1:00PM
1:00PM - 5:00PM
Go Karting

Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!

The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.

Reserve your spot quickly and have the chance to take the ‘Winners Podium’.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.

Mixology Masterclass

Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.

Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself. 

Pinot & Picasso

You will take part in a 3-hour paint and sip experience, allowing you to brush up on your artistic skills.
Up to 5 artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas.

Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!

You will have the opportunity to engage in discussion, participate in a creative and fun activity, and enjoy a selection of wine and nibbles to fuel your creative minds.

5:00PM - 6:45PM
Free Time

Day 3

6 September 2023

6:30AM - 8:50AM

Day 3 begins with breakfast and barista coffee!

8:50AM - 9:00AM
9:00AM - 9:35AM
Independent Keynote
9:35AM - 10:00AM
10:00AM - 10:10AM
10:10AM - 10:45AM
Client led round tables
This is a crowd favourite: selected Retailer delegates will moderate open discussions on their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points or share success stories.
10:45AM - 11:15AM
Coffee Break

Take a break and refuel!

11:15AM - 11:40AM
11:40AM - 12:15PM
Closing Independent Keynote | Adaptability in action

Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.

 Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.

 Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia Future of Marketing.  Whatever you do, don’t miss it.

Gus Balbontin
12:15PM - 12:30PM
Closing Remarks/Ultimate Networker Prize
Be crowned the Ultimate networker and win a fabulous prize!
12:30PM - 1:30PM
Close the loop lunch

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