Delegates arrive at the hotel to register and check in ahead of the afternoon formalities. Hotel check in guarantee from 3pm.
In an era of information overload and fleeting interactions, the importance of capturing and sustaining audience attention has never been greater. This thought-provoking presentation dives into the critical connection between attention and sustainability, exploring how businesses and organisations can harness the power of engaged audiences to drive sustainable outcomes. Join Jessica Miles, Country Manager of Integral Ad Science ANZ and Joanna Georges Head of Australia & New Zealand at Scope3 at the Marketers-Only Lunch as they delve into the strategies that captivate audiences, empower them to be part of sustainable solutions, and create lasting impact and business outcomes.
Whether you're a marketer seeking innovative approaches or a sustainability advocate looking to amplify your message, this session offers a dynamic exploration of the intersection between attention and sustainability. Be prepared to gain fresh perspectives, actionable takeaways, and a renewed understanding of how cultivating attention can contribute to a more sustainable and conscious future.
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Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.
Join Helena Stylman and the iMedia team for a warm welcome.
Explore the dynamic Business Connect experience at our summit, where attendees delve into efficient and purposeful meetings. In these quick yet impactful 10 x 10 minute sessions, you'll uncover synergies, tap into innovative solutions, and craft meaningful partnerships. It's all about maximising your networking potential, driving strategic goals, and gaining a competitive edge in the marketplace.
Delegates are required to request and confirm these meetings prior to the summit.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
Dinner Keynote - Adaptability in action
Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.
Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.
Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect start to the iMedia Future of Marketing Summit. Whatever you do, don’t miss it.
How does brand marketing add commercial value? It’s easy to see the effects of performance marketing and other short-term promotional activities. But demonstrating the financial impact of brand marketing has always been much more difficult. In his latest book ‘Future Demand’, marketing effectiveness expert James Hurman presents a simple mental model for understanding the role of brand building – and communicating it to non-marketing stakeholders. In this presentation James will explore what’s most effective when driving quick spikes in sales, and compare to what’s most effective in driving sustained long-term growth for brands.
In recent years, AI has swiftly reshaped the marketing landscape, presenting brand leaders and marketers with unique chances to transform their marketing strategies. AI's capabilities include crafting highly personalised content, boosting customer engagement, and automating repetitive marketing tasks, freeing up time for brand leaders and marketers to focus on strategic initiatives.
This session will delve into the ways AI is reshaping marketing strategies and the hurdles that brand leaders and marketers encounter when integrating AI into their marketing endeavours. Our panelists will share practical examples of AI applications in marketing and how it has aided organisations in achieving their marketing objectives.
Join us to gain a comprehensive understanding of how AI can revolutionise marketing strategies, the challenges that accompany its implementation, and how to equip your organisation for an AI-driven future.
Take a breather and enjoy a refreshing morning tea break. It's a great time to unwind, mingle with other attendees, and prepare for the next set of discussions.
How do you deliver results in a highly regulated industry and decide on the best way to optimise your marketing and channel mix? Find out how one of Australia's (and the world's) largest sports betting, gaming, and interactive entertainment brands is looking at content to help drive brand fueled performance.
Stay ahead in the dynamic marketing landscape by learning how brands can leverage user-generated content and personalised strategies with data analytics. Unearth effective approaches that adapt to changing consumer behaviours while maintaining brand relevance.
Join us for an insightful exploration into the societal implications of AI in the session, "What's the Story with AI?" This session aims to provide a nuanced understanding of society's evolving relationship with AI. Discover key insights such as approaching technology with curiosity and skepticism, challenging the notion of technology as a dominating force, reassessing the role of technology in serving humanity, and evaluating the ethical implications of technological advancements on the common good. Don't miss this opportunity to gain valuable perspectives on navigating the changes brought about by AI.
You will take part in a 3-hour paint and sip experience, allowing you to brush up on your artistic skills.
Up to 5 artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas.
Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!
You will have the opportunity to engage in discussion, participate in a creative and fun activity, and enjoy a selection of wine and nibbles to fuel your creative minds.
Day 3 begins with breakfast and barista coffee!
Join our esteemed panel of experts as they unveil the latest advancements shaping marketing excellence. Explore optimisation strategies, data-driven insights, and cutting-edge technologies driving advancements in marketing operations. Acquire essential tools and knowledge to transform your marketing approach, creating a highly efficient and streamlined system. Don't miss our enlightening Q&A session, designed to equip you for success in navigating the ever-changing marketing landscape.
This is a crowd favourite: selected Marketer delegates will moderate open discussions on their table's assigned topic. These sessions are a highlight, allowing participants to compare notes on shared challenges and exchange success stories. They foster collaboration, providing a platform for delegates to brainstorm solutions, explore best practices, and forge meaningful connections within the Marketing community.
Need a break from absorbing all this incredible content? Recharge and refuel with some morning tea. It's the perfect opportunity to relax, network, and prepare for the next wave of insightful sessions.
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