Delegates will arrive at the hotel to register and check in ahead of the afternoon formalities. A welcome lounge will be set up with refreshments and snacks.
* Hotel check in guarantee from 3pm.
In an era of information overload and fleeting interactions, the importance of capturing and sustaining audience attention has never been greater. This thought-provoking presentation dives into the critical connection between attention and sustainability, exploring how businesses and organisations can harness the power of engaged audiences to drive sustainable outcomes. Join Jessica Miles at the Marketers-Only Lunch as they delve into the strategies that captivate audiences, empower them to be part of sustainable solutions, and create lasting impact and business outcomes.
Whether you're a marketer seeking innovative approaches or a sustainability advocate looking to amplify your message, this session offers a dynamic exploration of the intersection between attention and sustainability. Be prepared to gain fresh perspectives, actionable takeaways, and a renewed understanding of how cultivating attention can contribute to a more sustainable and conscious future.
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All networkers will be treated to a light lunch. Discover how to maximise your experience at iMedia, gain valuable insider tips, and ensure all your meetings are scheduled for Business Connect.
Marketers will make their way to the Ballroom to check-in and find their tables for Business Connect with first the meeting.
Networkers will make their way to the Ballroom to check-in and find their tables for Business Connect with the first meeting.
Join Helena Stylman and the iMedia team for a warm welcome. Helena will guide you through the top industry topics identified by our Advisory Board. This is a great chance to catch up on the latest trends and insights in the field.
This session will set the tone for the summit and delve into several key topics we will explore throughout the event, addressing unique industry challenges while sharing innovative solutions, discussing the impact of technology and data analytics on marketing initiatives, and unveiling opportunities for cross-industry collaboration and learning to drive future marketing success.
The dynamic Business Connect session is an experience in itself and unique to iMedia Summits. Attendees will delve into 10 x 10 minute efficient and purposeful meetings. In these quick yet impactful sessions marketers will get the chance to uncover synergies, tap into innovative solutions, and open the door for a prospective business partnership. This session is all about maximising a marketers networking and tech awareness, and driving strategic goals to gain that competitive edge. Delegates are required to request and confirm these meetings prior to the summit.
Delegates will be able to use this time to refresh, check-in with work and explore the surroundings.
Drinks will be served at the foyer in front of the ballroom, providing delegates with the opportunity to network with each other before the dinner commences.
The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
The 5-Minute Marketing Innovator
Delegates will be provided with an amazing breakfast buffet at the hotel and freshly brewed Barista coffee to fuel up for an action-packed day ahead.
How does brand marketing add commercial value? It’s easy to see the effects of performance marketing and other short-term promotional activities. But demonstrating the financial impact of brand marketing has always been much more difficult. In his latest book ‘Future Demand’, marketing effectiveness expert James Hurman presents a simple mental model for understanding the role of brand building – and communicating it to non-marketing stakeholders. In this presentation James will explore what’s most effective when driving quick spikes in sales, and compare to what’s most effective in driving sustained long-term growth for brands.
In an exclusive preview for iMedia, Avid Collective's Managing Director, Luke Spano, will unveil an innovative, global leading new platform that truly unlocks native content for every brand. Australia’s smartest brands and agencies are driving massive gains in attention, engagement, trust, and ultimately conversion with native content but the channel has typically been hard to scale because of how resource intensive it is to plan and execute. Or, it used to be.
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you'll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community's evolution.
How can marketers effectively balance operational tasks with creative endeavours with their audience in mind?
Does short-form or long-form content resonate with your audience better? What are the benefits of each type of content?
What are some of the important metrics to look at when it comes to campaign optimisation for your social campaigns? Reach, engagement, or conversion?
Take a breather and enjoy a refreshing morning tea break. It's a great time to unwind, mingle with other attendees, and prepare for the next set of discussions.
If you’re looking for ways to better reach your audience and drive higher ROI, you’re in the right place. In the U.S. alone, brands are losing up to $6.9 billion annually to competitors who prioritise accessibility. It’s not just about compliance; accessibility is a stimulus for creating more engaging and productive digital experiences for all users.
Join Acquia’s General Manager APJ, Gabriel Ponzanelli, as he delivers key accessibility strategies to grow your customer base, improve customer satisfaction and brand loyalty, and increase revenue.
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you'll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community's evolution.
The topics discussed will be identical to those in Round 1.
In the world of marketing, personalisation is more than just a buzzword—it's a vital strategy for driving results. Despite its recognised importance, many CMOs hesitate to prioritise personalisation due to perceived challenges such as cost, time, and measuring ROI.
Discover insights from top revenue organisations leveraging personalisation to achieve their marketing goals. Learn practical approaches to implementing personalised strategies effectively within your own marketing framework.
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you'll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community's evolution.
The topics discussed will be identical to those in Round 1.
You will take part in a 3-hour paint and sip experience, allowing you to brush up on your artistic skills.
Up to 5 artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas.
Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!
You will have the opportunity to engage in discussion, participate in a creative and fun activity, and enjoy a selection of wine and nibbles to fuel your creative minds.
Day 3 begins with breakfast and barista coffee!
A two-part workshop showing you EXACTLY how to audit your SEO performance to understand if it's producing an ROI and a detailed breakdown of the top 5 "move the needle" SEO strategies to scale your online presence that you can apply right now.
Need a break from absorbing all this incredible content? Recharge and refuel with some morning tea. It's the perfect opportunity to relax, network, and prepare for the next wave of insightful sessions.
Join Bez Tavassoli, Regional Director at Michael Page, as he takes us on a journey through the latest talent trends and essential skills shaping the future of marketing in Australia. Drawing on the deep expertise of Michael Page, Australia’s top recruitment agency, Bez will explore how marketing roles are evolving and what lies ahead.
Key discussion points include:
In the ever-evolving landscape of marketing, the traditional role of the Chief Marketing Officer (CMO) has transcended its conventional boundaries to become the Chief Multipurpose Officer. We invite respected and revered Marketing leaders to take the stage in a panel to discuss their journeys and share observations on this shift. Be in the room to hear this discussion as it delves into the complexities of this evolution and the possibilities for dynamic shifts in leadership.
This panel discussion will benefit fellow marketing leaders and current CMOs navigating the complexities of an evolving role with thought-provoking ideas and insights, strategic imperatives in marketing structures, and considerations regarding responsibilities, skill sets, data-driven decision-making, cross-functional collaboration, and organisational leadership.
- moderated by Mark Jones
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