Future of Marketing Summit 2 - 4 September 2024
Gold Coast | Australia
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2024 Agenda

iMedia Future of Marketing Summit Australia
iMedia Future of Marketing Summit Australia
iMedia Future of Marketing Summit Australia
iMedia Future of Marketing Summit Australia
iMedia Future of Marketing Summit Australia
iMedia Future of Marketing Summit Australia

2024 AGENDA 

Get excited for an immersive experience at our Future of Marketing Summit. The agenda will take shape as we approach the event, promising captivating keynotes, insightful panels, and dynamic fireside chats with industry experts. Request to join us as we delve into the latest trends and innovative strategies shaping the future of marketing.

Day 1

2 September 2024

9:00AM - 12:00PM
Delegate Registration

Delegates will arrive at the hotel to register and check in ahead of the afternoon formalities. A welcome lounge will be set up with refreshments and snacks.

* Hotel check in guarantee from 3pm.

12:15PM - 2:00PM
12:30PM - 2:00PM
2:00PM - 2:10PM
Marketers Business Connect Registration

Marketers will make their way to the Ballroom to check-in and find their tables for Business Connect with first the meeting.

2:10PM - 2:20PM
Networkers Business Connect Registration

Networkers will make their way to the Ballroom to check-in and find their tables for Business Connect with the first meeting.

2:20PM - 2:30PM
2:30PM - 2:55PM
What's Next in Marketing? Crafting Tomorrow's Strategies Today

This session will set the tone for the summit and delve into several key topics we will explore throughout the event, addressing unique industry challenges while sharing innovative solutions, discussing the impact of technology and data analytics on marketing initiatives, and unveiling opportunities for cross-industry collaboration and learning to drive future marketing success.

2:55PM - 5:15PM
Business Connect

The dynamic Business Connect session is an experience in itself and unique to iMedia Summits. Attendees will delve into 10 x 10 minute efficient and purposeful meetings. In these quick yet impactful sessions marketers will get the chance to uncover synergies, tap into innovative solutions, and open the door for a prospective business partnership. This session is all about maximising a marketers networking and tech awareness, and driving strategic goals to gain that competitive edge. Delegates are required to request and confirm these meetings prior to the summit.

 

5:15PM - 6:30PM
Free Time

Delegates will be able to use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 7:00PM
7:00PM - 10:00PM
Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.

Dinner Keynote - Adaptability in action

Gus Balbontin will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.
Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.
Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect start to the iMedia Future of Marketing Summit.  Whatever you do, don’t miss it.

Investor-Advisor-Adventurer
Gus Balbontin

Day 2

3 September 2024

6:30AM - 8:30AM
Breakfast

Delegates will be provided with an amazing breakfast buffet at the hotel and freshly brewed Barista coffee to fuel up for an action-packed day ahead.

8:30AM - 8:40AM
Opening Remarks
Event Host and Official MC
iMedia
8:40AM - 9:15AM
Future Demand: How to explain the value of brand marketing to non-marketers

How does brand marketing add commercial value? It’s easy to see the effects of performance marketing and other short-term promotional activities. But demonstrating the financial impact of brand marketing has always been much more difficult. In his latest book ‘Future Demand’, marketing effectiveness expert James Hurman presents a simple mental model for understanding the role of brand building – and communicating it to non-marketing stakeholders. In this presentation James will explore what’s most effective when driving quick spikes in sales, and compare to what’s most effective in driving sustained long-term growth for brands.

Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks and Toothcrush
9:15AM - 9:40AM
9:40AM - 10:10AM
Marketing Mastermind
Marketing Masterminds Round 1

Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you'll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community's evolution.

Following Topics will be covered: 

  • Digital Marketing Innovations 
  • Data-Driven Marketing Strategies 
  • Customer Experience and Engagement 
  • Content Marketing Trends 
  • AI and Machine Learning in Marketing 
  • Social Media Strategies 
  • Brand Storytelling 
  • Sustainability in Marketing 
  • Crisis Management in Digital Spaces 
Brand Storytelling
Digital Marketing Innovations
Data-Driven Marketing Strategies
Customer Experience and Engagement
Content Marketing Trends
AI and Machine Learning in Marketing
Social Media Strategies
Sustainability in Marketing
Crisis Management in Digital Spaces
10:10AM - 10:40AM
Coffee Break

Take a breather and enjoy a refreshing morning tea break. It's a great time to unwind, mingle with other attendees, and prepare for the next set of discussions.

10:40AM - 11:05AM
11:05AM - 11:15AM
11:15AM - 11:45AM
Marketing Mastermind Round 2

Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you'll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community's evolution.

Following Topics will be covered: 

  • Digital Marketing Innovations 
  • Data-Driven Marketing Strategies 
  • Customer Experience and Engagement 
  • Content Marketing Trends 
  • AI and Machine Learning in Marketing 
  • Social Media Strategies 
  • Brand Storytelling 
  • Sustainability in Marketing 
  • Crisis Management in Digital Spaces 
11:45AM - 12:05PM
Keynote

This session is reserved for an industry expert who will present an in-depth analysis on a relevant industry topic, providing valuable insights for senior brand and marketing leaders.

12:05PM - 12:20PM
12:20PM - 12:50PM
Marketing Mastermind Round 3

Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you'll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community's evolution.

Following Topics will be covered: 

  • Digital Marketing Innovations 
  • Data-Driven Marketing Strategies 
  • Customer Experience and Engagement 
  • Content Marketing Trends 
  • AI and Machine Learning in Marketing 
  • Social Media Strategies 
  • Brand Storytelling 
  • Sustainability in Marketing 
  • Crisis Management in Digital Spaces 
1:00PM - 5:00PM
Activity
Sailing in Paradise
Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.

Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.
Pinot & Picasso

You will take part in a 3-hour paint and sip experience, allowing you to brush up on your artistic skills.
Up to 5 artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas.

Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!

You will have the opportunity to engage in discussion, participate in a creative and fun activity, and enjoy a selection of wine and nibbles to fuel your creative minds.

Golf
Join your hosts for a nine hole Ambrose competition at RACV Royal Pines Resort.

In recent years the championship course underwent a complete re-design by renowned golf course architect, Graham Marsh.

Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.

The Royal Pines maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.
5:00PM - 6:30PM
Free Time
6:30PM - 9:30PM
Poolside Reception
After an eventful day, we will wrap up the dinner by the pool. This culinary experience offers various food stations and plenty of time for our delegates to network and unwind. 

Day 3

4 September 2024

6:30AM - 9:00AM
Breakfast

Day 3 begins with breakfast and barista coffee!

9:00AM - 9:10AM
MC Opening Remarks
Event Host and Official MC
iMedia
9:10AM - 9:45AM
The Future of Marketing ... in this time of change
In this keynote address Professor Kennedy will look at the future of marketing.  Drawing on robust knowledge from decades of R&D across categories, she will overview key things that we know are unlikely to change and give some recommendations to help you know what knowledge and tools you can trust.  She will touch on some of the new party tricks (AI and scale personalisation) and discuss what they mean for smart targeting and brand growth. 
Professor of Marketing
Ehrenberg Bass Institute
9:45AM - 10:10AM
10:10AM - 10:20AM
How Is Modern Consumer Behavior Shaping Marketing Strategies?
Join two industry experts as we explore the intricate shifts in modern consumer behaviour. Discover actionable insights and strategies to adapt and engage effectively in this evolving landscape. Dive into the art of crafting customer-centric approaches that resonate deeply with today’s dynamic audience. Walk away equipped with practical tools and knowledge to refine your strategies, ensuring continual relevance in captivating the modern consumer amidst the ever-evolving marketing terrain.
10:20AM - 10:50AM
Coffee Break

Need a break from absorbing all this incredible content? Recharge and refuel with some morning tea. It's the perfect opportunity to relax, network, and prepare for the next wave of insightful sessions.

10:50AM - 11:15AM
11:15AM - 11:40AM
The Impact of AI on Marketing - Opportunities and Challenges for Brand Leaders and Marketers

In recent years, AI has swiftly reshaped the marketing landscape, presenting brand leaders and marketers with unique chances to transform their marketing strategies. AI's capabilities include crafting highly personalised content, boosting customer engagement, and automating repetitive marketing tasks, freeing up time for brand leaders and marketers to focus on strategic initiatives.

This session will delve into the ways AI is reshaping marketing strategies and the hurdles that brand leaders and marketers encounter when integrating AI into their marketing endeavours. Our panelists will share practical examples of AI applications in marketing and how it has aided organisations in achieving their marketing objectives.

Join us to gain a comprehensive understanding of how AI can revolutionise marketing strategies, the challenges that accompany its implementation, and how to equip your organisation for an AI-driven future.

11:40AM - 12:15PM
Adapting to the Age of Chief Multipurpose Officers: What lies ahead for the next generation of CMOs?
In the ever-evolving landscape of marketing, the traditional role of the Chief Marketing Officer (CMO) has transcended its conventional boundaries to become the Chief Multipurpose Officer. We invite respected and revered Marketing leaders to take the stage in a panel to discuss their journeys and share observations on this shift.  Be in the room to hear this discussion as it delves into the complexities of this evolution and the possibilities for dynamic shifts in leadership. 
 
This panel discussion will benefit fellow marketing leaders and current CMOs navigating the complexities of an evolving role with thought-provoking ideas and insights, strategic imperatives in marketing structures, and considerations regarding responsibilities, skill sets, data-driven decision-making, cross-functional collaboration, and organisational leadership.
12:15PM - 12:30PM
Closing Remarks/Ultimate Networker Prize
Be crowned the Ultimate networker and win a fabulous prize!
12:30PM - 1:30PM

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