AI is transforming SEO, but it's important to separate genuine opportunities from the hype! In this session, StudioHawk breaks it down, showing how AI can sharpen your SEO strategy without replacing expertise or real results. We’ll dive into practical ways to use AI while staying laser-focused on what drives rankings, traffic, and revenue. 

In today’s rapidly evolving digital landscape, performance advertising can no longer rely solely on search and social. To drive sustainable growth, brands must embrace the open web and other emerging channels beyond the traditional platforms.

Generative AI is rapidly changing the way marketing teams work, but is it just making us faster, or is it making us more effective? In this session, we’ll move beyond the hype and explore how AI can drive true marketing impact—enhancing creativity, sharpening strategy, and delivering better-performing campaigns.

We’ll examine real-world case studies of brands using AI not just to automate tasks, but to improve message resonance, personalisation, and decision-making. You’ll learn how AI can be a strategic thought partner, helping marketers refine ideas, optimise content, and create stronger customer connections.

Most importantly, we’ll discuss how marketing teams can integrate AI without losing the human insight and creativity that drive long-term brand success. Whether you’re an AI sceptic or an early adopter, this session will give you a practical roadmap for using AI to make your marketing more effective—not just more efficient.

In a world increasingly defined by automation and efficiency, one question remains: how do we keep our customer interactions human?

Voice is often overlooked in the race toward digital transformation—but it’s still one of the most powerful ways to build trust, resolve complexity, and create a sense of presence. In this session from Twilio, we’ll explore how programmable voice, powered by real-time data and APIs, can help brands not just respond faster—but connect more meaningfully.

This isn’t about replacing people with machines. It’s about using technology to make conversations smarter, more personal, and more impactful—at scale. We’ll share stories of how companies are using voice to transform support, strengthen relationships, and stay present in the moments that matter most. Because at the end of the day, customers don’t just want speed—they want to feel heard.

In a world where AI can write scripts, edit footage, and generate content in seconds, where does that leave real storytelling?

In this fast-paced 10-minute session, Josh Hamilton—filmmaker, photographer, and founder of The Edit Suite—dives into the creative crossroads between AI and emotion. Drawing from years of emotionally resonant content, he examines how AI can support the creative process—and where human intuition remains irreplaceable.

You'll leave with a new perspective on content creation, an understanding of how to harness AI without losing the human, and a reminder that the best stories aren’t generated—they’re felt.