Callum Lovell

Callum Lovell is an experienced marketing and growth leader with a proven track record of driving growth across technology and eCommerce. He is the Head of Marketing at New Zealand Mint, where he oversees marketing for both the company’s bullion investment services brand and its collectibles division, Agoro — creators of ultra-rare, licensed precious metal collectibles spanning global brands like Star Wars, Marvel, and MLB. Prior to New Zealand Mint, Callum held growth leadership roles at Serato, Halter, and BeatStars, where he built out product-led growth programs, optimized customer acquisition, and scaled global marketing operations. His career is defined by a focus on customer insight, experimentation, and bridging product and marketing to unlock scalable, sustainable growth. From launching new ventures to navigating complex rebrands, Callum brings a strategic, data-driven approach to every challenge.