Delegates will arrive at the hotel to register and check in ahead of the afternoon formalities. A welcome lounge will be set up with refreshments and snacks.
* Hotel check in guarantee from 3pm.
Retail Media, the hottest topic in town since Google announced the deprecation of the cookie and Amazon changed the marketing world, has largely been an endemic brand game. Unless you were sold in the store of the retailer, you were locked out, held back by a burly bouncer on the wrong side of the retailer’s velvet rope. Until now.
Join Alex Lawson, Head of Strategy & Media for Market Media, the retail media network of The Warehouse Group, to find out how non-endemic brands are now activating in the exciting world of Retail Media, and how you can too!
All networkers will be treated to a light lunch. Discover how to maximise your experience at iMedia, gain valuable insider tips, and ensure all your meetings are scheduled for Business Connect.
The dynamic Business Connect session is an experience in itself and unique to iMedia Summits. Attendees will delve into 10 x 10 minute efficient and purposeful meetings. In these quick yet impactful sessions marketers will get the chance to uncover synergies, tap into innovative solutions, and open the door for a prospective business partnership. This session is all about maximising a marketers networking and tech awareness, and driving strategic goals to gain that competitive edge. Delegates are required to request and confirm these meetings prior to the summit.
Delegates will be able to use this time to refresh, check-in with work and explore the surroundings.
Drinks will be served in the Cellars Lounge, providing delegates with the opportunity to network with each other before the dinner commences.
The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
Dinner Keynote - Finding one story to rule them all
In noisy markets, the strongest story wins. But finding that one idea to cut through isn’t easy. Mark’s definitive keynote reveals how BeliefonomicsTM, the world’s first brand storytelling framework, creates clarity, drives growth and transforms customer experience.
Yes, you’ve heard it all before, cookie come, cookie go, cookie delay but eventually, it WILL be Cookie Time!
And you NEED to be ready.
And you’re probably not.
Because despite talking about this for 5 years we see very, VERY, few organisations that ARE ready.
And if you’re not ready, quite simply, your conversions will go DOWN.
And your digital media costs will go UP.
In this session we will give you the critical information that you need to know to make sure you don’t get crunched by the Cookie.
Two of the most critical technological challenges in the advertising industry today are the rampant spread of misinformation, both AI-powered and human-generated, especially ahead of the 2024 elections, and the prevalence of Made-For-Advertising (MFA) sites. The Association of National Advertisers recently reported that 21% of impressions, representing 15% of ad spend, are wasted on MFA sites. Katherine McVeity from IAS will discuss the implications of these challenges on brands' advertising investments and how to protect your ad spend for the best outcomes.
A growth driver in a growth channel, Programmatic DOOH (pDOOH) is evolving out of the 'shiny new toy' stage and into BAU.
Join Sandra Scott, Sales & Partnerships Director at Vistar Media conversation with Josh Turney (oOh! Media) as they unpack what's driven pDOOH growth so far, what the OOH industry is doing to advance it further, what technological advances will help it along the way....and who's doing it best.
Join Shalyce McLean, Uber Advertising’s Agency Lead in ANZ, as she hosts a conversation with Andy Bowie, Uber New Zealand’s General Manager to discuss how brands can navigate the challenges of building and maintaining a strong brand presence in New Zealand’s highly competitive marketplace.
Don’t miss this thought-provoking session to gain valuable insights on successfully capturing and retaining consumers, particularly from the most digitally native Generation Z.
During the session, Uber will share their experiences on brand building and consumer engagement, and explore the role of technology and emerging digital advertising platforms like Uber Advertising in reaching and connecting with today’s consumers.
In March 2023 TVNZ distributed its updated Privacy Policy to its 2.3 million TVNZ+ users in preparation for the launch of a Customer Data Platform (CDP). Since then TVNZ have unlocked a steady stream of data opportunities for advertisers. From custom audiences built to brief for advertisers to secure, privacy-centric data matching with advertisers using Clean Rooms each innovation builds on the solid foundation of data governance and customer led product development.
This session talks through the 1st year of taking data products to market (lessons learnt) and a glimpse at TVNZ’s latest work training data models and building out measurement capabilities.
Join us for the Celebratory Dinner at The Terraces
Rapid Technology evolution, Open Data and the rise of Generative AI are all features of our current data landscape offering exciting opportunities.
The dark-side of these value-drivers can include the threat of cyber crime, compromise of privacy, and potential for significant harm to organisations and individuals.
So what can organisations do to build a winning data strategy that balances our approach to the good, the bad and the ugly?
Businesses cannot risk leakage, exposure, or misuse of their data. Data connectivity is the backbone of marketing and business operations. Collaboration on data between departments and companies is vital for marketers - now and in the future - but must be done in a privacy-safe way.
In this session, you will learn how to collaborate on data and why privacy-first collaboration is essential to enhancing business outcomes and delivering growth, whilst managing risk.
Richard Knott, GM ANZ at InfoSum, will cover why companies should start collaborating right now to ensure they don’t fall behind competitors.
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See highlights and snapshots shared by attendees during the 2022 event
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