Future of Marketing Summit 5 - 7 August 2024
Lake Taupō | New Zealand
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2024 Agenda

iMedia Future of Marketing Summit NZ
iMedia Future of Marketing Summit NZ
iMedia Future of Marketing Summit NZ
iMedia Future of Marketing Summit NZ
iMedia Future of Marketing Summit NZ

2024 Agenda

Get ready for an immersive experience at this year's Future of Marketing Summit New Zealand. This ever-evolving agenda will include captivating keynotes, insightful panels, and engaging fireside chats with industry experts. Join us as we unravel the latest trends and explore innovative strategies shaping the future of marketing.
 

2024 Theme: The more things change... 

Read more about our theme here

Day 1

5 August 2024

9:30AM - 11:30AM
11:30AM - 1:30PM
Marketers-Only Lunch | Brought to you by Integral Ad Science
12:00PM - 1:30PM
1:30PM - 1:45PM
Free time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
1:45PM - 1:55PM
1:55PM - 2:25PM
Keynote | Brought to you by Braze
2:25PM - 4:40PM
Business Connect | Brought to you by Braze
Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.
4:40PM - 6:30PM
Free time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:30PM - 7:00PM
7:00PM - 9:30PM

Day 2

6 August 2024

7:00AM - 8:25AM
8:25AM - 8:30AM
8:30AM - 9:05AM
The Psychology of Digital Communication
Did you know you have a digital body language that impacts your digital conversations daily? In our current world of work the majority of our business communication is now digital (email, text, comms channels, mobile ph, online meetings, social media platforms). However, people have not been armed with enough information to understand the impact of this technology transition and its unintended consequences. This session will outline the subtle elements of digital communications and the developing shifts in business culture. By understanding these key elements you can directly reduce burnout, increase trust, increase productivity, improve connection and psychological safety in the workplace and with your customers.
Director
Tech with Heart
9:05AM - 9:30AM
9:30AM - 9:55AM
9:55AM - 10:05AM
10:05AM - 10:35AM
10:35AM - 10:55AM
Breakout
AI at the Helm: Strategic Implementation, Opportunities, and Risks
Uncover the potential of AI in marketing, from increased efficiency to task automation and deeper customer insights. Delve into the risks associated with hasty implementation and learn how to mitigate them. Explore the power of strategic partnerships, showcasing successful collaborations between marketing agencies and AI technology providers that enhance brand-building efforts.
11:00AM - 11:20AM
Breakout
Sustainability Integration: Reducing Carbon Footprint and Committing to ESG Goals
Delve into how brands can integrate sustainability practices into marketing, reducing their carbon footprint and staying committed to ESG goals. Explore actionable approaches and successful case studies that showcase the positive impact of sustainable marketing practices.
Data-Driven Agility: Pricing Strategies in Uncertain Times
Navigate uncertain economic landscapes with this session focused on developing agile pricing strategies using data analytics. Gain practical insights into adapting and responding swiftly to changing market conditions, ensuring your brand remains agile and resilient.
11:25AM - 11:45AM
Breakout
Influencing the Future: Tech-Merged Social Influencer Campaigns
Explore the fusion of innovative tech with fundamental marketing principles in crafting best-in-class social influencer campaigns. Realise the potential of merging technology and creativity through successful case studies and actionable strategies that drive impactful influencer marketing.
AI & Loyalty: Elevating Customer Experiences for a Competitive Edge
Uncover the transformative power of AI in boosting customer loyalty and enhancing experiences. Join us for insights into strategic integration, successful case studies, and practical approaches that empower brands to gain a competitive edge and elevate customer satisfaction.
11:50AM - 12:15PM
12:15PM - 12:25PM
12:25PM - 12:50PM
Tech-Driven Innovations: The Future of Customer Engagement
Delve into the evolving landscape of customer engagement as we dissect how brands can drive tech efficiency while aligning with marketing principles and maintaining ethical practices. Uncover innovative approaches and case studies that highlight the successful integration of cutting-edge technologies into marketing strategies.
12:50PM - 1:20PM
1:00PM - 5:00PM
Activity
White Water Rafting
White Water Rafting is fun and highly addictive.
Starting the at the Turangi rafting base, the guests will enjoy unforgettable adventures as they navigate rapids in a 8km stretch down the Tongariro River. 
Pulses will be racing and senses will be overloaded as they conquer the white water rapids. 
Paddle through the very heart of the Great Lake Taupō region, enjoying stunning scenery you can only access by water. Towering pine forests, native bush and volcanic cliffs surround you on your epic Tongariro River journey.
Soaked to the skin and grinning from ear to ear, guests will return to base for a hot drink.
Boat Cruise
Relax on a 2 ½ hour scenic cruise on Lake Taupo on the Cruise Cat, enjoying cruising the bays of Lake Taupo, taking in the stunning scenery of this magical caldera. You will have the opportunity of fishing or clay bird shooting. Drinks and light food provided for the duration of the cruise.
5:00PM - 6:30PM
Free Time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:30PM - 9:30PM
Celebratory Dinner

Join us for the Celebratory Dinner at The Terraces

Day 3

7 August 2024

7:00AM - 8:25AM
8:25AM - 8:40AM
8:40AM - 9:15AM
Independent Keynote
9:15AM - 9:40AM
Adapting to the New Norm: User-Generated Content and Personalisation Strategies
Stay ahead in the dynamic marketing landscape by learning how brands can leverage user-generated content and personalised strategies with data analytics. Unearth effective approaches that adapt to changing consumer behaviours while maintaining brand relevance.
9:40AM - 9:50AM
9:50AM - 10:25AM
Client round tables
A crowd favourite: client-led round tables has leading brands moderate open discussions around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points or share success stories.
10:25AM - 10:55AM
10:55AM - 11:20AM
Crack the Stack: Unleashing Connected Experiences with Martech Optimisation
Delve into Martech optimization strategies to drive connected customer experiences. Learn the art of building a collaborative Martech stack for maximum interoperability, embrace AI-powered predictive modelling to discern patterns and forecast customer behaviour, and seamlessly integrate disparate data sources for a cohesive and efficient marketing technology ecosystem.
11:20AM - 11:55AM
Relationships are everything - leaning into "the art" not the science
Curious about navigating the intricacies of modern relationships in an ever-evolving landscape? Join Clive Ormerod, former Les Mills International CMO and CEO and newly appointed CEO at as colour, as he invites us to challenge the status quo by shifting from the science to the art of connection, advocating for a return to genuine human connections amidst digital trends. Clive shares his unparalleled perspective, resonating deeply with a world longing for authenticity and meaningful engagement rooted in timeless wisdom.
CEO
AS Colour
11:55AM - 12:10PM
Closing Remarks & Ultimate Networker Prize
12:10PM - 1:00PM

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