Future of Marketing Summit 30 - 1 August 2025
Ōtautahi Christchurch | New Zealand
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2025 Agenda

iMedia is ready for an insightful exploration into the world of Marketing. Our event features engaging keynotes, interactive panels and fireside chats led by industry experts. Discover valuable insights and actionable strategies to boost your business success. 

*Please note that session details are subject to change and will be updated regularly.

2025 Theme: Adapting to Change: Resilience in Marketing Leadership

Read more about the theme 

Day 1
Day 2
Day 3

Day 1

30 July 2025

9:00AM - 12:00PM
Delegate Registration

Delegates will arrive at the hotel to register and check in ahead of the afternoon formalities. A welcome lounge will be set up with refreshments and snacks.

* Hotel check in guarantee from 3pm.

12:00PM - 2:00PM
12:30PM - 2:00PM
2:00PM - 2:15PM
A Moment to Recharge
2:15PM - 2:30PM
2:30PM - 2:55PM
2:55PM - 5:15PM
5:15PM - 7:00PM
Free time

Delegates will be able to use this time to refresh, check-in with work and explore the surroundings. 

7:00PM - 9:45PM

Day 2

31 July 2025

6:00AM - 8:40AM
8:40AM - 8:50AM
8:50AM - 9:25AM
9:25AM - 9:50AM
9:50AM - 10:15AM
10:15AM - 10:25AM
10:25AM - 10:55AM
10:55AM - 11:30AM
Marketing Mastermind Roundtables
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you’ll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community’s evolution.
Round Tables
11:30AM - 11:35AM
Please head to your chosen Breakout Session
11:35AM - 11:55AM
Breakout
Not Another Trend Report: What Actually Matters for 2025
Every year comes with a new wave of buzzwords, but what’s actually worth your attention? In this session, we cut through the noise and look at the trends that are genuinely shaping the future of marketing—from the rise of retail media to the shift in consumer expectations around brand values, sustainability and community. Get ahead of what’s coming, and learn how to filter the fads from the forces that really move the needle.
From Privacy to Personalisation: Finding the Sweet Spot
With privacy laws tightening and cookies crumbling, marketers are stuck navigating one big contradiction: how do we deliver personalised experiences without overstepping the line? This session unpacks how to stay compliant and connected—turning first-party data into meaningful moments with the help of smart AI. You'll walk away with practical frameworks for building trust, meeting privacy requirements, and still making your customers feel like you “just get them.”
12:00PM - 12:20PM
Breakout
12:20PM - 12:25PM
Quick Transition
12:25PM - 12:35PM
12:35PM - 1:00PM
1:00PM - 1:45PM
1:45PM - 5:00PM
Activity
New Zealand Gin Journey
Hop on the New Zealand Gin Journey at the Gin Gin Venue, where you’ll sip your way through three local gins—each paired with the perfect tonic and garnishes to make those botanicals sing. A Gin Gin expert will walk you through the mystical art of gin-making, revealing secrets behind the distillation process and what makes New Zealand gins truly world-class,
So come for the botanicals, stay for the laughs, and leave with new connections (and maybe a bit of gin-induced wisdom). 
Paint & Sip
Ready to unleash your inner Picasso? Join us for a 3-hour paint and sip session at the Chateau on the Park, where you'll get to sip wine, snack on nibbles, and (attempt to) create a masterpiece. Our team of expert artists will walk you through everything from beginner brushstrokes to advanced techniques, but don’t worry—we’ll leave plenty of room for you to go rogue. By the end of the day, even if your “abstract” art looks like a toddler’s masterpiece, you’ll still leave with something you can proudly hang on your fridge.
5:00PM - 6:45PM
Free Time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:45PM - 9:30PM
Celebratory Dinner

Join us for the Celebratory Dinner 

Day 3

1 August 2025

6:00AM - 8:45AM
8:45AM - 9:00AM
9:00AM - 9:35AM
Smarter Tools, Smarter Marketers: Educating in an AI Era

This panel brings together leading marketing academics and an industry voice to explore how to better prepare the next generation of marketers for an AI- and tech-driven industry. With tools evolving rapidly and expectations shifting in the workplace, we’ll ask: What should universities be prioritising in their marketing programs? What does true career readiness look like in 2025 and beyond? And what can industry do to nurture talent pipelines?

Associate Professor in Marketing
AUT
Acting MBA Director
University of Canterbury
Director of Marketing
University of Otago
Chapter Lead (Head of) Digital Performance Marketing
Air New Zealand
9:35AM - 10:00AM
10:00AM - 10:25AM
10:25AM - 10:35AM
10:35AM - 11:05AM
11:05AM - 11:40AM
11:40AM - 12:05PM
12:05PM - 12:40PM
12:40PM - 12:55PM
12:55PM - 1:45PM
Day 1
Day 2
Day 3

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