Future of Marketing Summit 30 - 1 August 2025
Ōtautahi Christchurch | New Zealand
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2025 Agenda

iMedia is ready for an insightful exploration into the world of Marketing. Our event features engaging keynotes, interactive panels and fireside chats led by industry experts. Discover valuable insights and actionable strategies to boost your business success. 

*Please note that session details are subject to change and will be updated regularly.

2025 Theme: Adapting to Change: Resilience in Marketing Leadership

Read more about the theme 

Day 1
Day 2
Day 3

Day 1

30 July 2025

9:00AM - 12:00PM
Delegate Registration

Delegates will arrive at the hotel to register and check in ahead of the afternoon formalities. A welcome lounge will be set up with refreshments and snacks.

* Hotel check in guarantee from 3pm.

12:00PM - 2:00PM
2:00PM - 2:30PM
2:30PM - 2:55PM
2:55PM - 5:15PM
5:15PM - 7:00PM
Free time

Delegates will be able to use this time to refresh, check-in with work and explore the surroundings. 

7:00PM - 9:45PM

Day 2

31 July 2025

6:00AM - 8:40AM
8:40AM - 8:50AM
8:50AM - 9:25AM
9:25AM - 9:50AM
9:50AM - 10:15AM
10:15AM - 10:25AM
10:25AM - 10:55AM
10:55AM - 11:30AM
Marketing Mastermind Roundtables
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you’ll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community’s evolution.
Round Tables
11:30AM - 11:35AM
Please head to your chosen Breakout Session
11:35AM - 11:55AM
Breakout
12:00PM - 12:20PM
Breakout
12:20PM - 12:25PM
Quick Transition
12:25PM - 12:35PM
12:35PM - 1:00PM
1:00PM - 1:45PM
1:45PM - 5:00PM
Activity
5:00PM - 6:45PM
Free Time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:45PM - 9:30PM

Day 3

1 August 2025

6:00AM - 8:45AM
8:45AM - 9:00AM
9:00AM - 9:35AM
Smarter Tools, Smarter Marketers: Educating in an AI Era

This panel brings together leading marketing academics and an industry voice to explore how to better prepare the next generation of marketers for an AI- and tech-driven industry. With tools evolving rapidly and expectations shifting in the workplace, we’ll ask: What should universities be prioritising in their marketing programs? What does true career readiness look like in 2025 and beyond? And what can industry do to nurture talent pipelines?

Associate Professor in Marketing
AUT
Acting MBA Director
University of Canterbury
Director of Marketing
University of Otago
Chapter Lead (Head of) Digital Performance Marketing
Air New Zealand
9:35AM - 10:00AM
10:00AM - 10:25AM
10:25AM - 10:55AM
10:55AM - 11:30AM
11:30AM - 11:55AM
11:55AM - 12:30PM
12:30PM - 12:45PM
12:45PM - 1:35PM
Day 1
Day 2
Day 3

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