Colleen Ryan is recognized in the international research industry for her notable contributions to innovation in research. Together with Wendy Gordon, she co-founded The Research Business International (TRBI), lauded for its pioneering role in the methodologies of insight gathering and application, and creating the boutique research category in the UK.
Over the last decade, Colleen has played a pivotal role at TRA as a partner, steering thought leadership and innovation strategies within TRA's operations across Sydney, Melbourne, and Auckland.
Her expertise is extensive and multifaceted, encompassing brand strategy, cultural sociology, cognitive psychology, behavioural science, applying these disciplines to continuous innovation in research and its application to marketing.