Erica Beagley

Erica Beagley is Head of Brand & Content at Kiwibank, where she leads brand strategy, brand marketing communications, brand activation, and content across the organisation.

With over 20 years’ experience in marketing, branding, and design, Erica has worked with some of New Zealand’s most iconic brands, including Bendon, Heinz Wattie’s, Air New Zealand, and Kiwibank, as well as spending four years with Emirates in Dubai.

Originally from Canada, Erica moved to New Zealand at 16 and has built her career championing Kiwi brands locally and abroad. Passionate about the role brands play in shaping culture and identity, she brings a deep belief in the power of creativity and storytelling to drive meaningful connection and impact.