Georgia Mahaffie

Georgia leads Brand and Marketing at One New Zealand, where she believes the best marketing happens at the intersection of creativity, amazing people and innovation. Her philosophy is simple: distinctive creativity builds brands people value—and brands people value create lasting commercial advantage. Before moving client-side, Georgia spent her career in film, commercial production and advertising, developing a deep belief in the power of storytelling and craft. She's passionate about creating work that's creative, emotionally resonant and commercially effective.