Samantha Saunders

As the Head of Marketing for SXSW Sydney, Sam helps bring together some of our region’s most interesting people for one week every October. From driving submissions to building the brand and improving attendee experience, every day holds a new challenge. 

Sam has worked in tech, travel, marketing and advertising, in Sydney, London and Vancouver - on iconic consumer brands (Air NZ, IKEA, MLA’s Lamb) and digital first scale-ups (Plenti) and beloved destinations (British Columbia).

She’s thrilled to be part of the tight-knit team behind SXSW Sydney, dedicated to helping creative people of all kinds achieve their goals.