Trade Me

Trade Me is New Zealand's largest online marketplace and classifieds platform, and has been for over 25 years. More than 1.8 million Kiwis visit the site every month to buy, sell, browse, and dream — whether that's hunting for a first home, finding their next car, landing a new job, or scoring a bargain on everything from couches to camping gear.

That volume of activity generates something uniquely valuable for marketers: real intent data. When someone on Trade Me searches for SUVs, watchlists apartments in Wellington, or compares job salaries in Auckland, they're telling you exactly what they're in the market for — and how close they are to making a decision. No survey, no panel, no modelled audience. Just actual behaviour from actual Kiwis, at scale.

Trade Me's advertising business helps brands and agencies tap into these signals to reach high-intent audiences across property, motors, jobs, and marketplace. From display and native formats to retail media solutions powered by Topsort, Trade Me offers advertisers something the global platforms can't: deep, first-party data rooted in purchase intent across multiple high-value categories, all within a single trusted New Zealand platform.

With over 19 million monthly visits and a growing investment in AI and data-driven ad products, Trade Me is where Kiwis look first — and increasingly, where smart marketers are looking too.