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Adam Ferrier, the founder of award-winning creative agency Thinkerbell and leading consumer psychologist and an authority on behavioural economics, presents a cautionary tale about the pitfalls of customer obsession.
Adam opens the Future of Marketing with a look at the issues with listening to your consumers and why doing so will devalue your brand.
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Of the many levers Marketers can pull during uncertain times, Price, Promotion, and Product are often front of mind. But it's essential to find the right balance of each in order to meet market conditions - without relying too heavily on discounts to drive sales. In the second part of our groundbreaking Messy Middle research, discover how applying the right combination of behavioural science principles can help you communicate value beyond price and rely less on discounting to protect profitability.
We’ve been buying ads in catalogues and wobblers on shelves for decades so retail media is not new, but why is it the fastest growing medium in the 2020s? We’ll explore the evolution of retail media, how and why it’s developing, and how you can make the most of it.
Businesses cannot risk leakage, exposure, or misuse of their data. Data connectivity is the backbone of marketing and business operations. Collaboration on data between departments and companies is vital for marketers - now and in the future - but must be done in a privacy-safe way.
In this session, you will learn the top five ways to collaborate on data and why privacy-first collaboration is essential to enhancing business outcomes and delivering growth, whilst managing risk.
Richard Knott, GM ANZ at InfoSum, will cover why companies should start collaborating right now to ensure they don’t fall behind competitors.
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In a market where the cost of living is squeezing expendable income, customers are choosing to spend where they get the best service. With customers no longer seeing digital and in person as separate channels Marketers know that putting content in front of the right people at the right time is the most important thing they can do.
With content helping customers find, choose and use products, we all understand how influential content is to the entire customer experience. At Acquia, we believe it is the quickest way to deliver results.
Let us explain how using an entire asset lifecycle DAM has helped our customers create, measure and control assets in a way that drives great financial results.
For too long, the likes of Facebook and Google have been gobbling up more budget from teams, while the quality of the campaign data degrades. Measuring ROI has become elusive and 34% of CMOs say they do not trust their marketing data at all.
Yet, there has never been more pressure on digital marketers to prove the value of every dollar spent on paid media. Something’s gotta give!
There’s a spooky problem that underpins today’s data loss. If the sound of 35% of campaign conversions and other analytics never being captured doesn’t frighten you - perhaps hearing that 12% of your media spend can never convert now will.
Join Tim Pointer for a deep dive into today’s data disruption - and the common misconceptions derailing teams. He’ll bust some myths, showcase insights from the world’s largest global dataset on this problem - and talk about how you can set your team up for success.
In today's fast-paced digital age, businesses need to stay ahead of the curve to succeed. Leveraging the power of artificial intelligence (AI) can provide them with the edge they need.
In this session, we will explore the story of Daisy, its features, and how it is set to transform the digital media landscape. We will also discuss the benefits of AI in digital media, the challenges it presents, and how D3 is leveraging this technology to help businesses achieve their goals.
Join us for an informative and insightful discussion on the power of AI in digital media and the future of marketing.
Join us for the Celebratory Dinner at The Terraces
Innovation is not just a buzzword; it's essential for businesses to stay competitive and meet evolving customer needs. Don’t miss this keynote, As Dr. Michelle Dickinson covers how innovation is not simply about generating ideas, but about bringing those ideas to life and providing value to customers.
Fun fact about Dr. Michelle Dickinson: she is a nanotechnologist and materials engineer who has earned numerous awards for her contributions to science communication and education. In addition to her keynote speaking and media appearances, she is a professor at the University of Auckland in New Zealand, where she leads research in the field of nanotechnology. So, she knows a thing or two about innovation.
Jo Bye, GM Marketing and Comms at EECA, will show you the game-changing impact of Gen Less in helping businesses take their next step on their climate journey. Discover how Gen Less equips businesses with tools and resources to thrive in a sustainable economy, reducing emissions and enhancing brand reputation. Get ready to join Jo Bye and embrace a greener future with Gen Less!
See highlights and snapshots shared by attendees during the 2022 event
