Future of Marketing Summit 7 - 9 June 2023
Lake Taupō | New Zealand

 2023 Agenda Future of Marketing Summit



NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.

Day 1

7 June 2023

9:30AM - 11:30AM
11:30AM - 1:30PM
12:00PM - 1:30PM
1:30PM - 1:45PM
Free time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
1:45PM - 1:55PM
1:55PM - 2:25PM
2:25PM - 4:40PM
4:40PM - 6:30PM
Free time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:30PM - 7:00PM
Pre Dinner Drinks
7:00PM - 7:40PM
7:40PM - 9:30PM

Day 2

8 June 2023

7:00AM - 8:25AM
8:25AM - 8:30AM
8:30AM - 8:55AM
8:55AM - 9:20AM
9:20AM - 9:30AM
9:30AM - 10:05AM
Independent Keynote | What it takes to become a Marketing Leader
A sizzling fireside chat with Sarah Sandoval, the GM Consumer of NZ Post and the 2022 Marketer of the Year, as she sits down with Adam Ferrier, founder of Thinkerbell, to discuss the future of marketing and the skills needed to become a Marketing Leader.
GM Consumer
New Zealand Post
10:05AM - 10:35AM
10:35AM - 10:55AM
11:00AM - 11:20AM
11:25AM - 11:45AM
11:50AM - 12:15PM
12:15PM - 12:25PM
12:25PM - 12:50PM
12:50PM - 1:30PM
1:30PM - 5:00PM
5:00PM - 6:30PM
Free Time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:30PM - 9:30PM

Day 3

9 June 2023

7:00AM - 8:25AM
8:25AM - 8:40AM
8:40AM - 9:15AM
Independent Keynote | How to make innovation happen

Innovation is not just a buzzword; it's essential for businesses to stay competitive and meet evolving customer needs. Don’t miss this keynote, As Dr. Michelle Dickinson covers how innovation is not simply about generating ideas, but about bringing those ideas to life and providing value to customers.

 Fun fact about Dr. Michelle Dickinson: she is a nanotechnologist and materials engineer who has earned numerous awards for her contributions to science communication and education. In addition to her keynote speaking and media appearances, she is a professor at the University of Auckland in New Zealand, where she leads research in the field of nanotechnology. So, she knows a thing or two about innovation. 

Nanotechnologist & Materials Engineer
9:15AM - 9:40AM
9:40AM - 9:50AM
9:50AM - 10:25AM
Client round tables
A crowd favourite: client-led round tables has leading brands moderate open discussions around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points or share success stories.
10:25AM - 10:55AM
10:55AM - 11:20AM
Independent Keynote | Using Data-driven Brand Advertising to maximize business impact
Brand advertising is often treated as an entirely separate discipline to other forms of advertising (eg. Performance advertising). This distinction is often accompanied with promises of what Brand advertising can deliver. sometimes in the absence of demonstrable proof. However, it is possible to conduct data-driven Brand and in this talk I will show how data-driven creative, media targeting and incrementality testing can be used to maximize business impact with Brand advertising. 
Director of Strategy, Analytics in Global Strategy & Business Development
Booking Holdings
11:20AM - 11:55AM
Closing Independent Keynote | The future of work, today
iMedia Future of Marketing closes with a fascinating and thought-provoking session on the nature and future of work. Dr Ben Hamer leads the future of work practice for PwC Australia and is on the Board of the Australian HR Institute (AHRI). During this session, he will discuss the key trends shaping the future of work and what it means for organisations and individuals. He will take a look at the history of work and how far we've come, analyse the key trends and disruptors facing organisations, and provide insights into how to simplify today’s complexity.   
Head of Future of Work
PwC Australia
11:55AM - 12:10PM
12:10PM - 1:00PM

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