Shamubeel Eaqub is an experienced economist who makes economics easy. He is also an author, media commentator and a thought leading public speaker. He has over two decades of experience as an economist in Wellington, Melbourne and Auckland in leading international banks and consultancy. He currently balances a portfolio of consulting, public speaking, governance and family duties. He holds a BCOM with Honours in Economics from Lincoln University and is also a Chartered Financial Analyst. He lives in Auckland with his wife and two sons.
Chief Industry Affairs Officer
Australian Retailers Association
Fleur leads the Industry Affairs portfolio for Australia’s leading retail advocacy body which encompasses policy and advocacy, media representation, marketing communications, research and external relations for this $420 billion sector. Fleur has worked as an executive leader in government, media, and marketing industries and prior to joining the ARA ran the award-winning Launch Group agency which was responsible for government and investor relations, advocacy and media management for many leading Australian brands and public entities. With a rich background in technology and innovation, she is a former Director of TechSydney, a founding team member of StartupAUS (now Tech Council Australia), a founding director of TEDxSydney and founder and producer of the Nine Network’s Entrepreneurs TV show. Fleur is author of the business book The Business of Being You.
Chief Experience Officer
Recognised as a Top 50 CX Influencer globally, Nicola has more than 23 years’ digital and retail experience. She is currently the Chief Experience Officer at Adore Beauty, leading the Technology, Data, Product, CX, eCommerce and Transformation teams. Prior to joining Adore Beauty, Nicola was GM Omni Experience at Myer led a team of 75 across eCommerce, Product, Design and Data, and also held key roles such as leading transformation at Jetstar, Head of Ecommerce at Forever New Clothing, and Group Online Manager at Kathmandu.
Nicola holds a Bachelor of Science, Zoology, Microbiology and Palaeontology from the University of Canterbury, a post-graduate diploma in commerce from Lincoln University, and has completed Executive Leadership and Blockchain Strategy programs at Oxford University’s Saïd Business School, where she is currently undertaking an Executive MBA. In here “spare time” last year Nicola also launched her eCommerce Profitability Optimisation (EPO) 10-week course, alongside her mentoring and career coaching services launched in 2022. Passionate about the industry and giving back, Nicola is involved in a number of industry advisory boards including NORA, iMedia, Insider, BigCommerce plus two early-stage technology start-ups. She was also a judge in this year’s Top 50 in eCommerce.