Brooke Bellamy

Director
BROOKI

Four million followers. Six stores. A $25 million investment deal. Brooke Bellamy didn’t just go viral — she turned content into capital.

Founder of Brooki Bakehouse and bestselling author of Bake with Brooki, Brooke has scaled a social-first brand into an international growth story. She brings a candid perspective on what actually drives revenue beyond the algorithm — and the operational discipline required to turn attention into sustainable expansion.

See Brooke’s full bio here.

Aidan Bartlett

CEO
Designer Wardrobe

For some retailers, AI is still a roadmap. At Designer Wardrobe, it’s already part of the business.

As CEO, Aidan Bartlett leads New Zealand’s leading fashion resale marketplace, with a community that now includes roughly one in ten Kiwi women. From AI-powered search and pricing guidance to trust and dispute resolution, he’s focused on how technology can scale marketplaces while keeping the experience simple for buyers and sellers.

See Aidan’s full bio here.

Juanita Neville-Te Rito

Managing Director & Founder
RX Group

When it comes to New Zealand retail, Juanita Neville-Te Rito has been in the room for more than three decades.

She hasn’t just observed retail evolution, she’s helped drive it. From C-suite roles at Countdown, The Warehouse Group, Noel Leeming and Yum Brands, to founding RX Group, she’s worked alongside the country’s leading retailers to turn customer experience into a genuine competitive advantage.

A recognised industry voice, and trusted advisor to brands under pressure to perform, Juanita brings a clear view of what it takes to turn experience into measurable commercial impact. She'll be joining Aidan Bartlett for a fireside chat. If you know Juanita, you'll know it won't be short on energy and enthusiasm.

See Juanita’s full bio here.

Anthony Mittelmark

Strategic Innovation Consultant & Fractional CTO

When global retailers can outspend you on AI, data, and technology, copying their playbook isn’t just unrealistic — it’s dangerous. Anthony Mittelmark argues that the real opportunity for NZ retailers lies elsewhere: in decision quality, not decision volume.

With senior leadership experience spanning Fujitsu Australia, PwC, and multiple venture-backed startups, Anthony has spent his career helping organisations deploy technology where it actually protects margin and creates advantage. A recognised voice in retail and digital transformation, he’s known for cutting through AI hype and guiding leaders toward the choices that strengthen performance and create lasting commercial value.

See Anthony’s full bio here.