NZ Post is proud to share a review of the online shopping in New Zealand. Over the past five years, NZ Post has been tracking the NZ eCommerce market and have been sharing data, insights and trends through their annual deep dive called the Full Download, and their more regular market updates called eCommerce Spotlights. Presented by Chris Wong, GM Business Marketing at NZ Post, this session will provide an overview of how kiwis’ online shopping behaviour has changed and evolved, the impact COVID-19 has had on New Zealand’s eCommerce landscape and provide a preview of what’s happening in 2022 including highlights from their recent eCommerce Market Sentiments report.
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Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with.
What’s next? The most compelling engagement is delivered by solving customers paint points. True transformation goes beyond just meeting needs and wants. It is delivering unforgettable experiences with excellence, innovation and authenticity.
In this keynote, Juanita will talk explore the key trends impacting retail experience, what excellence looks like and what you need to be considering to success in this hyper-competitive landscape. This should be exciting as she shares her insights peppered with international experiences right off the back of her recent 3 -week retail tour through Europe.
Future proofing customer loyalty to your brand lies in executing a strategy focused on relevance, connection, commercial excellence, sustainability and purpose. Macroeconomic conditions in New Zealand, Australia and across the globe, along with transparency empowering the consumer today is driving fewer retailers in nearly every category. Marcella Larsen, a global Salesforce Retail Industry Advisor, focused on ANZ will share real life examples of where innovative brands such as MECCA, H&M and Adidas are starting today to address the increasingly complex and distributed demands of customers— from more channels to more partners to rising expectations.
She will share insights the Salesforce state of Commerce report which highlights the importance of actionable data for :
driving automation, efficiencies and customer experiences from pre to post sale, and
how retailers are renewing their focus on agility, efficiency and productivity,
Emerging KPI’s in uncertain economic times and the untapped opportunity in physical stores and spaces and opportunities for experimentation with innovation in new mediums and business models
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Join us for a fireside chat with Ally Butler, Head of Digital Channels from Briscoe Group and Kristyn Wallace from Emarsys as they share Briscoe Groups story of retail resilience from the last few years. Join us for this quick 25-minute session where you’ll hear how Briscoe Group:
> Shifted their data customer experience and email campaign strategy to keep the brand relevant
> Used customer data to create unique, personalised interactions across channels
> Created a personalised experience that increased conversion with smaller top funnel
> Leveraged AI and technology tools to give power back to the marketer
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