Retail Summit 20 - 22 May 2026
Ōtautahi Christchurch | New Zealand
Register Your Interest In Attending iMedia Retail Summit NZ

2025 Advisory Board

Meet the industry leaders shaping our Retail Summit 2025 with their diverse expertise across e-commerce, technology, marketing, and consumer behaviour. Their guidance ensures our summit remains at the forefront of industry trends, sparking insightful discussions and revealing strategies for navigating the dynamic world of retail.



Ruben Mink


Chief Revenue Officer
Sana-Commerce

Ruben Mink is Chief Revenue Officer of Sana Commerce. With over 10 years of experience in B2B e-commerce, his mission is to help companies prioritize business relationships and become more customer-centric. Ruben is passionate about technology and SaaS, B2B e-commerce, putting customers first and building high-performing commercial teams. People describe him as enthusiastic, analytical, 'always challenging the status quo', eager to learn and result-driven, with a strong focus on people. He is currently accountable for Sana Commerce’s commercial strategy and revenue teams and their performance.