Juanita Neville-Te Rito

Juanita Neville-Te Rito has spent 30+ years inside and alongside some of Australasia's most recognised consumer brands, accumulating an evidence base that is stubbornly, unapologetically real-world.

Named by the U.S. National Retail Federation as a Retail Voice for 2026 - one of just 50 global leaders recognised as catalysts for progress and innovation - Juanita works at the intersection of customer experience, human behaviour and commercial transformation. She has advised and worked with brands including Woolworths, Noel Leeming, The Warehouse, Spark, Google, Burger King, Pizza Hut, Honda, Estée Lauder, Freedom Furniture and many more, across retail, hospitality, services and beyond.

As Founder and Managing Director of RX Group and RXCOLAB.AI, she translates customer insight into strategy and execution across ANZ and internationally - including how AI is reshaping the way businesses understand, reach and retain customers. She is a regular media commentator, leadership advisor and masterclass facilitator. Juanita is also a member of the Massey Business School Advisory Board and an Advisory Board Member of NRF 2026: Retail's Big Show Asia Pacific.

At the heart of Juanita's work is a single enduring question: in a world of increasing choice, channel complexity and technological abundance, what actually makes a customer choose, return and stay loyal?

Organisational affiliation(s)

RX Group | Juanita Speaks | RXCOLAB.AI | Massey Business School Advisory Board | NRF 2026: Retail's Big Show Asia Pacific Advisory Board