Sarah Lukins

Sarah Lukins is General Manager, eCommerce & AI Enablement at Fisher & Paykel Appliances, leading digital transformation across international markets. With over 20 years’ experience, she specialises in driving omnichannel growth through data, technology and customer experience, and in building high-performing teams and in-house capability.

With a commercially grounded approach to innovation, Sarah focuses on how AI can move beyond hype to deliver real impact—embedding into everyday ways of working to unlock productivity, speed and better decision-making.