Tina Trenkner-Meade

Tina Trenkner-Meade is the founder and commerce strategist behind Signal & Light, a boutique consultancy founded in 2025 specialising in commerce, retail media, shoppable media, and AI discovery.

With over a decade of experience, Tina has led the commerce offering at New Zealand's largest media agencies, worked client-side at New Zealand beauty brands such as Two Islands and Thin Lizzy, and advised publishers and partners on commerce strategy. With a full view of the commerce universe, she connects the dots between brand, retailer, agency, and publisher and turns that into actionable strategies that work.

Tina is a 2026 RETHINK Retail Top Retail Expert (one of the most prestigious global accolades in retail and CPG) and was named IAB NZ's 2025 Council Member of the Year for her contributions to retail media. Tina is also a member of the IAB NZ Commerce Working Group.

At iMedia Retail NZ, Tina will bring that cross-ecosystem perspective to one of retail's sharpest strategic tensions: whether frequent product drops drive engagement and capture micromoments, or focused tentpole launches deliver bigger commercial payoff. It's a question with real stakes: touching brand visibility, customer attention and engagement, cash flow, and operational complexity. In an industry already navigating significant change, merchandising prioritisation has never mattered more.