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Signal & Light is a commerce consultancy built for the AI shopping era. Founded in 2025 by commerce strategist Tina Trenkner-Meade, Signal & Light works with forward-thinking brands and partners across New Zealand, Australia, and globally, navigating the intersection of commerce, media, and technology.
The retail landscape is shifting fast. AI shopping assistants are reshaping product discovery. The value and signal of the click, or lack thereof, is changing. Signal & Light was built on the belief that this complexity is an opportunity for players in the commerce universe to move with clarity and strategy.
Be it retail media, digital shelf optimisation, generative engine optimisation (GEO), paid, owned and earned media strategy, and shoppable media thought leadership, Signal & Light brings practical, real-world experience to every engagement. No trend-chasing without grounding in data and experience.
Signal & Light's approach spans the full commerce universe: helping clients show up where shoppers are looking, today and tomorrow. Whether that's a retail media platform, an AI-powered overview, or a shopping agent, Signal & Light helps clients cut through the noise and own their visibility.
Signal & Light: Strategy that flexes with the future of retail. Email hello@signalandlight.io to explore your 2026-2027 opportunities.
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