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It’s been said that the only way to predict the future is to build it. The future of marketing will belong to brands that build immersive, connected, and custom brand experiences. Marketing is an industry shaped by technology and disruptive change. Brand building in the digital era is increasingly complex.
In addition to the fundamentals like Branding, UX, Personalisation and Automation Marketers need to understand new channels, emerging technologies, and evolving regulation to enable them to build brand experiences that meet the changing behaviours and expectations of tomorrows data enriched customers.
The future of marketing may be many things, but one things for sure: it’s not going to be boring.
See you at iMedia Brand Summit 2022, The future of Marketing