Closing the brand experience gap

Disappointments. We've all had them.  Those moments when something fails to live up to your expectation. Ever had that happen with a brand?  Welcome to the brand experience gap:  

The brand experience gap is the difference between a brand promise and a consumer experience.  It is a problem that every organisation faces, and one that doesn't go away once it's fixed!  

The past year has undoubtedly changed the status quo: Making customers more digitally savvy, heightening their expectations, and shifting their priorities. As a result, what was once a great brand experience for a customer may no longer be good enough.  

Closing the gap between the expectations you set and what happens to consumers should be a priority in every organisation. 

Let iMedia Brand Summit show you how.