Agenda | 26 - 28 July 2021

Day 2 begins with breakfast and barista coffee.

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV's Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI. While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV's Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.

As we enter a new era where brands are saying goodbye to third party cookies, there is an opportunity to bridge the experience gap by building a strong first party data strategy.

We’ve been lazy - relying on cookie data to inform us of our customers’ needs, instead of just asking them!

Building a strong understanding of the customer needs and wants to build a detailed customer profile and then delivering on that experience – that is brand promise.

It’s never been more valuable to create connected experiences across media, but how do you actually do it? In a world where consumer expectations and technology convergence are challenging legacy silos between “paid” and “owned” media, how do you succeed?

The team at leading independent strategy, media and technology agency Together share their experience of how to overcome legacy silos to deliver on the promise of connected marketing. In the process they’ll demonstrate the common pitfalls they see, and the practical steps and skillsets marketers need to re-connect the dots.

Tea and coffee is served.

Today consumers expect brands to know them, to understand them and add value to their experiences. But how and where do marketers start to unpack these evolving behaviours of their customers and how can they reach them in an impactful way?

Join Quantcast, Postie, and Lassoo Media and PR, as they discuss their journey in closing the brand experience gap. The panel will talk to, and showcase, how they adapted to the evolving customer journey. Learn strategies that will help you future proof your marketing.

While Apple doubles down on user privacy, the usage of adblockers is rising exponentially too. So, what are the implications for digital marketing - and how can you keep measuring the impact of your investments in the future?

In this session, Tim Pointer discusses how changes in online user tracking will impact the quality of your analytics and conversation data; how much of your data could be missing today; and what changes we can expect in the future.

Learn about the most effective ways to resolve these challenges, without pursing costly I.T workarounds. If your organisation focused on using the right data, and quality data, to inform future investments - this talk is for you.

Digital employees help bridge the gap between how you deliver your brand and how your customers experience your brand. This new channel can be used to bring your brand to life, but how can you ensure you meet the expectations of your customers?

In this session, Ambit and Mercer share how digital employees (aka AI-powered chatbots) guide customers throughout the lifecycle journey: from early engagement and the buyer's journey, through to post purchase support and advocacy.

Learn how a digital employee continues to adapt to your customers' ever evolving needs.

All to often we only think about engagement in social channels, but how do we take the human / instore experience online?

In this session, learn how you can improve your website by making it more empathetic, more persuasive, and more profitable. These tips and tricks on how to get customers spending more and coming back more often.

The way we interact with brands has completely changed. Customer expectations are always changing, they are not static anymore - so how can brands be agile to pivot and change when needed to exceed their customers expectations?

Globally, 68% of customers say the pandemic elevated their expectations of a brand’s digital capabilities.

In this session, Salesforce and PlaceMakers share insights and actionable learnings that are guaranteed to improve your brand, transform your customers’ experience, and compete successfully in our new digital-first world.

Get ready for some serious Go Kart Racing Fun brought to you by Incubeta. This track is recognised as one of the world’s premier Karting facilities and will be the home to our iMedia Ultra Enduro Race.

Featuring a Formula One Lap Timing and Race Management system, your group’s time will be recorded down to 1/1000th of a second. So no arguments over who won the race! Reserve your spot quickly and have the chance to take the ‘Winners Podium’. Winners Podium’s Presentation for the 1st, 2nd and 3rd Winning teams.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses and scarfs.

Relax on a 2 ½ hour scenic cruise on Lake Taupo on the Cruise Cat, enjoying cruising the bays of Lake Taupo, taking in the stunning scenery of this magical caldera. You will have the opportunity of fishing or clay bird shooting. Drinks and light food provided for the duration of the cruise.

Join us for the Gala Dinner. 

Today progressive brand leaders are now pathing the way to a better future with a focus on how they can create a more sustainable impact for their brands and their customers.

As leaders in creating the paths to purchase and igniting brand loyalty in our customers, we need to ask ourselves: What is the social and environmental sustainability of the experiences we create?

Join us as we share how the future of experience design lies in an understanding of humans and the role technology plays in creating ethical, inclusive, and sustainable design.

Light lunch is provided for all networkers in the Cellar Lounge. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.

Adam Ferrier, the founder of award-winning creative agency Thinkerbell and leading consumer psychologist and an authority on behavioural economics, presents a cautionary tale in the pitfalls of customer obsession. In this session, Adam will looks at the issues with listening to your consumers and why doing so will devalue your brand.

Day 3 begins with breakfast and barista coffee.

For so long brands have focussed on maximising global marketing strategies to reach the broadest possible audience. So what happens when global reach and offshore markets are impacted? In this session, learn how Comvita refocused digital marketing strategies to solidify engagement and rebuild brand presence in local markets.

Tea and coffee is served.

New Zealand is undergoing significant population, societal, and ethnographic change; throw in COVID and the shifts in consumer behaviour are vast.

In this session, TVNZ and Dentsu explore what is shaping behavioural change marketing in NZ. The opportunities, the barriers, and importantly, the way forward.

Don’t miss TVNZ and Dentsu bringing to our stage the first release on their new research into behaviour change marketing in New Zealand.

In simple, terms the global pandemic has created two business realities: Forks and Accelerations. Some things will never be the same, and will take on new directions, while other technologies and social shifts which were bubbling under the surface, have been accelerated. These represent economic opportunities for those with the wisdom to see them, and the courage to act on them. This revolution is 20 years young and a crisis is a terrible thing to waste, and we’ve got a rare chance to change everything while people’s minds are widen open. Are you brave enough?

The final lunch is designed to satiate any final questions and close the loop on the summit.