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With over 30 years of experience in digital media, data, and technology, I am passionate about innovation and the future of the industry. Following a career in publishing, digital media, data, and technology, I transitioned to the client side in 2018, working with Qantas (Red Planet) before joining Woolworths Group/WooliesX.
My responsibilities at Woolworths Group include:
- Digital Media & Investment: Managing Woolworths Group's digital media spend and leading the investment strategy. This includes structuring, negotiating, and running partnerships with major media platforms such as Google, Meta, TikTok, and Pinterest.
- Data & Privacy: Leading the strategy for data sharing and privacy with partners, ensuring a "customer first" approach for the Woolworths brand and Cartology.
- Team Leadership & Capability: Overseeing digital media, affiliates, platforms, social, programmatic, data-driven products for commercialisation, and retail media data.
- Innovation & Partnerships: Driving innovation by delivering new products and media partners for Woolworths Group and Cartology, while fostering closer collaboration with various business units and external partners.
- Industry Contribution: Actively contributing to the industry by participating in events and mentoring emerging talent for the IAB.
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