Danielle Powell

With over 20 years of experience in Marketing, Operations, and Loyalty, Dani is a passionate and results-driven Loyalty executive at the forefront of Mastercard's Loyalty & Marketing Solutions in Australia and New Zealand.

Since joining Mastercard over 14 years ago, Dani has played a pivotal role in shaping the future of loyalty programs, bringing innovative solutions to both banking and merchant sectors. As the Loyalty Solutions Lead for Australasia, Dani leads a team of Loyalty and marketing specialists, driving Mastercard's extensive loyalty offerings, ensuring the seamless operation of programs, and delivering value-driven experiences for customers across the region.

Dani's career path uniquely combines her expertise in direct marketing with a deep understanding of the evolving payments landscape. After transitioning from a successful direct marketing career, where she launched iconic products in Australia, Dani shifted her focus to the financial services sector. For the past decade, she has been transforming and maximising the potential of payments loyalty. Notable achievements include launching Australia’s first personalised card linked offers program, Australia’s first real time points payment program, overseeing the loyalty tech stack migration, and many other firsts and innovation across the payments & loyalty landscape.

As the loyalty and payments ecosystem continues to evolve, Dani is dedicated to leveraging Mastercard's technology and capabilities to deliver innovative, future-proof solutions that resonate with both customers and partners.

For Dani, loyalty is more than just a career; it’s her passion. She’s excited to continue evolving Mastercard’s loyalty and marketing services, creating moments of magic, and reimagining the customer experience in the digital age creating outcomes and not just managing programs!