Dennis Vroegop

Dennis Vroegop is Director of Global AI at New Orange, a digital agency operating from Melbourne and the Netherlands. He has been building AI systems since before the transformer paper made them fashionable, and now helps brands turn AI ambition into sys- tems that actually ship — tested, governed, and accountable. He has never worked in marketing. As he’ll explain, that makes two outsiders in the room: him, and your AI.