Grace Eadie

Grace is a commercial brand, growth and marketing leader with over 15 years’ experience across retail, healthcare, QSR and property, spanning ASX-listed organisations, franchise networks and founder-led businesses including Wesfarmers Health, REA Group and Grill’d.

As Head of Marketing at Wesfarmers Health, Grace leads marketing across a multi-brand portfolio of established and emerging retail health and beauty brands, including Priceline Pharmacy, atomica and more, with a focus on building brands, driving growth and connecting marketing strategy and investment to commercial outcomes.

Throughout her career, Grace has led growth and transformation programs spanning brand, customer and commercial strategy, from building brands and launching new customer propositions to developing new channels and programs that drive business performance, including Priceline Pharmacy’s industry-recognised Anything Menopause platform.

Grace is passionate about the evolving role of marketing and how the function must adapt to remain influential and commercially relevant, including balancing brand and performance, harnessing AI and automation, and building the capabilities required for the future of marketing.