Jodie-Marie Preddy

JM Preddy is Senior Digital Performance Manager at Specsavers ANZ, where she leads performance marketing across paid search, social and emerging digital platforms. Her work sits at the intersection of digital advertising, data privacy and measurement, helping the business navigate a rapidly evolving digital landscape. With experience spanning first-party data activation, marketing effectiveness, attribution and AI-powered advertising, JM specialises in turning complex data challenges into practical, measurable outcomes. She is passionate about helping marketers adapt to a privacy-first future while continuing to drive growth through smarter use of data, technology and measurement.