Katherine Robinson

Kat Robinson is the Global CEO of Miroma Project Factory (MPF), a specialist digital development studio that creates innovative, human-centred experiences connecting people and driving measurable business results.

With more than 14 years’ experience in digital strategy, product delivery and commercialisation, we are a globally recognised agency known for combining storytelling, gamification, and behavioural science to deliver outcomes that are both impactful and enduring. Her leadership has shaped MPF’s unique approach to digital customer roadmaps, using them not just as technical plans but as business cases that secure stakeholder buy-in and unlock long-term growth.

Kat’s expertise spans diverse sectors including health, consumer goods, retail, entertainment and health, with a deep specialisation in building integrated ecosystems that make existing marketing assets work harder. She is passionate about creating authentic personalisation where behavioural insight drives engagement without crossing into the “creepy” factor and ensuring organisations can adopt innovation at a pace that matches their capabilities.

MPF has partnered with some of the world’s most recognised brands and personalities, including global fitness entrepreneur Tammy Hembrow, the Heart Foundation, Blackmores, Neura, Subaru, Monarch Gym, Soma Peptideas and Wilde Chips, delivering measurable growth through smarter integrations, UX enhancements, and AI-ready architectures.

Kat is delighted to share her advice and feedback on AI in marketing and sustainable transformation and is committed to helping marketing teams navigate the increasing demands of full-stack digital decision-making.