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Matt McInnes


Director, Brand Experiences
TAFE NSW

Matt began his career in the mailroom at DDB in the 90’s as one of the agencies first ever graduate recruits.  Following a successful agency career Matt moved client side on difficult categories, challenging businesses and was lucky enough to work with demanding bosses.  He’s even spent over ten years working in Commonwealth and State Government environments to make things even more interesting.

 While many of the brands (Nike, IBM, American Express, Virgin, Qantas, Mars and Tourism Australia) are household his greatest satisfaction comes from his current role as the Director of Marketing at TAFE NSW.  It is at TAFE NSW that Matt is helping to nurture and guide hundreds of thousands of learners to achieve their potential, which in turn helps communities and industries thrive.