Upriva is Australia’s Trust Engine - an advocacy infrastructure company helping brands create authentic human proof at scale.

Evolving from WOM Network and more than 16 years of consumer advocacy experience, Upriva connects brands with over 300,000 engaged Australians across seven specialist communities, transforming genuine product experiences into reviews, ratings, recommendations, user-generated content and behavioural insight.

These experiences create more than short-term campaign impact. They become lasting trust assets that help brands be discovered, understood and chosen across retailer websites, search, social media, paid and owned channels, and an increasingly AI-led discovery landscape.

Bringing together advocacy, intelligence, content and innovation, Upriva helps brands create trust at the source, then capture, structure and activate it wherever consumer decisions are being made.

At its core, Upriva is built on a simple belief: trust starts with people - and the strongest brands are those that give people credible reasons to choose them.