NeuroSpot is a behavioural insights agency using the latest findings from psychology and behavioural economics to help organisations make better brand and marketing decisions. We understand how small changes to your touchpoints can have significant impacts on the behaviour of your users.
One thing we know is that “humans are irrational but predictable” and that predictability can be your commercial advantage. We’re focused on cutting through the subjectivity of what consumers say they want, to bring objectivity to the organisation’s decision-making.
Over the past few years, we’ve applied our understanding of how people make decisions to a number of online and in-store purchase touchpoints, working with organisations across a range of industries.