Day 1
22 August 2022
NZ Post is proud to share a review of the online shopping in New Zealand. Over the past five years, NZ Post has been tracking the NZ eCommerce market and have been sharing data, insights and trends through their annual deep dive called the Full Download, and their more regular market updates called eCommerce Spotlights. Presented by Chris Wong, GM Business Marketing at NZ Post, this session will provide an overview of how kiwis’ online shopping behaviour has changed and evolved, the impact COVID-19 has had on New Zealand’s eCommerce landscape and provide a preview of what’s happening in 2022 including highlights from their recent eCommerce Market Sentiments report.
New Zealand Post
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McCrindle
Day 3
24 August 2022
Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with.
What’s next? The most compelling engagement is delivered by solving customers paint points. True transformation goes beyond just meeting needs and wants. It is delivering unforgettable experiences with excellence, innovation and authenticity.
In this keynote, Juanita will talk explore the key trends impacting retail experience, what excellence looks like and what you need to be considering to success in this hyper-competitive landscape. This should be exciting as she shares her insights peppered with international experiences right off the back of her recent 3 -week retail tour through Europe.
RX
Join Dotdigital's Head of Marketing - APAC, Aparna Gray as she presents highlights from Dotdigital's global ecommerce benchmark report, which evaluated 100 brands in 10 countries (including New Zealand!), across 4 regions. She will take you through the global winners and will highlight key brands in New Zealand that were top performers.
She will cover winning cross-channel campaigns that have worked for brands across the global ecommerce industry and share strategies for ecommerce marketers to action immediately!
dotdigital
Future proofing customer loyalty to your brand lies in executing a strategy focused on relevance, connection, commercial excellence, sustainability and purpose. Macroeconomic conditions in New Zealand, Australia and across the globe, along with transparency empowering the consumer today is driving fewer retailers in nearly every category. Marcella Larsen, a global Salesforce Retail Industry Advisor, focused on ANZ will share real life examples of where innovative brands such as MECCA, H&M and Adidas are starting today to address the increasingly complex and distributed demands of customers— from more channels to more partners to rising expectations.
She will share insights the Salesforce state of Commerce report which highlights the importance of actionable data for :
driving automation, efficiencies and customer experiences from pre to post sale, and
how retailers are renewing their focus on agility, efficiency and productivity,
Emerging KPI’s in uncertain economic times and the untapped opportunity in physical stores and spaces and opportunities for experimentation with innovation in new mediums and business models
Salesforce
Often consulted by the media, and even the Prime Minister, Jacinda Ardern, Dave’s bold and no-nonsense approach has changed thousands of lives in his community and around New Zealand. In 2022, Dave was awarded with the Kiwibank New Zealand Local Hero of the year Award for his incredible work across Aotearoa
Join us for this knock-out final session of iMedia ORS 2022
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The BBM Program
Day 2
23 August 2022
Changing the Game
We urgently need to create new business practices, public policies and individual behaviours that improve the chances of us transitioning to a different system. One that is human-centred, with positive feedback loops between different parts of society so that everything we do enables life to thrive. This will only happen through system wide envisioning and collaboration.
AKQA
Worldline
Mirakl
Join us for a fireside chat with Ally Butler, Head of Digital Channels from Briscoe Group and Kristyn Wallace from Emarsys as they share Briscoe Groups story of retail resilience from the last few years. Join us for this quick 25-minute session where you’ll hear how Briscoe Group:
> Shifted their data customer experience and email campaign strategy to keep the brand relevant
> Used customer data to create unique, personalised interactions across channels
> Created a personalised experience that increased conversion with smaller top funnel
> Leveraged AI and technology tools to give power back to the marketer
In recent years, the company has also undergone a significant digital transformation, evolved its product and distribution offering to a rapidly changing consumer landscape and navigated the global pandemic: coming out stronger than when the company went in.
In this candid fireside chat, BigCommerce’s Aurelien Roessner, will be interviewing Matt Smith, CFO of Bobux, to talk about the company 30+ years cross border journey, their powerful B2B set up on BigCommerce that’s powering its growth, and why is a CFO leading the digital transformation journey.
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Hear how Animates, New Zealand’s leading pet retailer overcame internal hurdles and a low risk threshold, to transform from traditional brick and mortar stores to an online destination for pet parents and lovers. In this session, Adobe’s Chief technology Advisor & Principal Product Manager, Scott Rigby, will be joined by Nathalie Moolenschot GM Marketing and Ainsley Mackay eCommerce Commercial Manager from Animates Vetcare NZ to share insights into their transformation journey, aspirations for the future and what they’ve learned along the way.
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Klarna
And this disruption will only continue to challenge the status quo. We are living in a world of accelerating change, brought on by the forces of globalisation and technology. If the pandemic has taught us anything, it is that we need to expect the unexpected.
In this presentation, Gary will explore the huge changes underway in the retail and payments sector and argue that succeeding in the new normal means not only being adaptable to change but getting ahead of it to embrace the opportunities that disruption brings.
Laybuy
Starting the at the Turangi rafting base, the guests will enjoy unforgettable adventures as they navigate rapids in a 8km stretch down the Tongariro River.
Pulses will be racing and senses will be overloaded as they conquer the white water rapids.
Paddle through the very heart of the Great Lake Taupō region, enjoying stunning scenery you can only access by water. Towering pine forests, native bush and volcanic cliffs surround you on your epic Tongariro River journey.
Soaked to the skin and grinning from ear to ear, guests will return to base for a hot drink.
