2026 Advisory Board

Meet the industry leaders shaping our Retail Summit 2026 with their diverse expertise across e-commerce, technology, marketing, and consumer behaviour. Their guidance ensures our summit remains at the forefront of industry trends, sparking insightful discussions and revealing strategies for navigating the dynamic world of retail.

Bruce Proffit

Chief Sales Officer
Worldline

Bruce has been in the payments industry since 2007, focusing primarily on eCommerce and Omni Channel solutions. He has led digital businesses such as IP Payments and Bambora before joining the Worldline group in early 2020, leading the Sales and Marketing functions as part of the executive team. He is passionate about helping New Zealand businesses succeed by focusing on consumer engagement and reducing costs to merchants using tools such as Open Banking.

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2026 Advisory Board

Bruce Proffit

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